Easy-to-use emerald long-form landing page templates

Long form is longer and requires critical thinking; short form is short and can be skimmed or scanned. Finally, remember that short form content helps your business connect and engage with its audience while long form content is intended to educate and inform.

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

How to create a landing page Open Canva. Launch Canva and search for Website to begin your webpage design. Select a template. Browse through our collection of customizable layouts. Personalize your site. You can apply quick changes to your design, so its ready to publish. Add more elements. Publish to the web.

A long-form landing page is a regular landing page that leverages length to educate visitors about the product/service and persuade them to take action.

What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).

The best landing page copy should be clear, easy to read, and make a specific point. Use bullet points, headings, and bold font to make content easier to read. Every single sentence and word on your landing page should serve a purpose, and that purpose should be to support your call to action.

Typically, long-form content exceeds 1,200 words, though this is not a strict rule. Examples include eBooks, whitepapers, in-depth blog posts, guides, and tutorials. Short-form content is concise and typically ranges from a few words to around 1,000 words.

Short-form landing pages are a variant of landing pages that deliver information about your offer in a concise manner. Notice how we deliberately didnt mention word count which many think of as the most important part of short-form landing pages. Its not.