Make a visually-stunning sales page designed for home improvement stores

Reduce costs, grow conversions, and deliver relevant experiences for home improvement stores with Instapage.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your perfect sales page for home improvement stores with Instapage

Building an effective sales page for home improvement stores is crucial to boosting your online presence and conversions. With Instapage’s user-friendly platform, marketers can design compelling landing pages tailored for their customers. Our solution empowers you to reduce costs while enhancing brand loyalty, ensuring your page converts visitors into customers.

Step 1: Choose the right template

Begin by selecting a conversion-focused template from our extensive library. Look for layouts that resonate with your target audience in the home improvement sector.

  1. Customization options: Tailor the template designs to reflect your brand's unique identity.
  2. Responsive designs: Ensure compatibility across devices, crucial for capturing mobile traffic.
  3. A/B testing features: Utilize our built-in testing tools to discover which designs perform best with your audience.

Step 2: Optimize for conversions

Once your template is selected, focus on optimization strategies to maximize conversion rates.

  1. Incorporate heatmaps: Analyze visitor behavior to understand which elements attract the most attention.
  2. Use A/B testing: Regularly test headline variations or image placements to pinpoint the most effective elements.
  3. Set clear calls-to-action: Ensure every page leads visitors towards a specific action, such as making a purchase or signing up.

Step 3: Personalize your content

Tailoring content to specific audiences enhances engagement and conversion rates.

  1. Dynamic text replacement: Use personalized greetings or offers based on visitor demographics.
  2. AdMaps integration: Align ads with specific landing pages for a seamless user experience.
  3. Audience-level tracking: Monitor engagement metrics to refine your approach over time.

By following these steps, you can create an optimized sales page that captures the attention of home improvement shoppers while using Instapage’s powerful tools.

Don't wait to transform your marketing strategy; leverage Instapage today for your home improvement store's success.

Start your journey with Instapage and see immediate improvements in your sales page effectiveness and conversion rates. Sign up now!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your sales page for home improvement stores in action

Objections are a common occurrence in sales, even after providing an excellent buying experience. Most buyers are not easy sales; they want the seller to prove themselves worthy of their business. Addressing objections is crucial for achieving one-call closes. There are numerous objections that may arise, such as wanting to think it over, getting additional price quotes, or waiting for tax returns. It is essential to approach each consultation with the mindset that the potential client is engaged and serious about the project. Ultimately, if a connection is made, the buyer is likely to purchase; if not, they may provide constant objections. Whether or not a sale is completed, every consultation results in either selling the buyer on the idea or the buyer conveying their hesitations.

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