Make your tailored opt-in page for Research analysts

A landing page is different than a content page in that it offers up no content of its own. It acts as an entry point to the website or sections of the website. It typically has various content listing panes to help direct users to other content (e.g. content pages, articles, events, etc.) within the site.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

An opt in page is a page on your website crafted to persuade visitors to fill out a form providing you with their email address. In most landing pages, the visitor will receive a free, downloadable resource in exchange for their email address. Opt in pages for lead magnets build trust with potential customers.

There are two main types of landing pages: those that are designed to gather information from visitors, and those that are designed to sell a product or service.

Step 1: Sign up for and OptinMonster Next, open your WordPress site and go to Plugins Add New and search for OptinMonster. Once the plugin finishes installing, make sure to click the Activate button. Step 2: Connect Your Account. Step 3: Design Your First Opt-in Form Campaign.

A web form is more flexible than a landing page because a web developer can integrate it more seamlessly into your website. It can be used as your Contact Us form on your website, your newsletter sign up form, etc It can be adapted to more diverse applications than just a landing page.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step.