Make your long-form landing page designed for Fundraising

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Fundraising.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for fundraising with Instapage

Creating a dedicated and powerful landing page for fundraising is crucial in maximizing your campaign's effectiveness. Instapage offers marketers the tools needed to design landing pages tailored to their audience and objectives, which significantly enhances conversion rates. By utilizing our library of over 100 conversion-focused layouts and Instablocks, you can streamline your page creation process without needing developer assistance.

Understanding the fundamentals of a high-converting fundraising landing page

A successful fundraising landing page should clearly communicate your mission and call to action. Key elements to include are engaging headlines, compelling visuals, and concise descriptions that resonate with your target audience's values. An essential part of optimization lies in A/B testing various elements, such as buttons and layouts, to determine which variations perform best in increasing donations.

  1. Clear messaging: Ensure your page conveys the purpose of your fundraising efforts and the impact of contributions.
  2. Strong visuals: Use images and videos that stir emotions and connect with potential donors.
  3. Effective CTAs: Create actionable buttons that encourage users to contribute or learn more.

Step 1: Customize your layout using Instapage's templates

Selecting and customizing the right template is key to an effective landing page. Instapage provides a wide range of layouts designed for fundraising campaigns, which can be tailored to match your branding.

Step 2: Optimize your page for conversions

Utilizing Instapage's heatmaps and A/B testing features allows you to monitor how users interact with your landing page. This data provides insights that are crucial for optimizing your page layout and content.

  1. Heatmaps: Understand where users click the most on your page to inform future adjustments.
  2. A/B Testing: Systematically test different headlines and content structures to identify what drives the highest conversion.
  3. Analytics dashboard: Use this comprehensive tool to measure performance indicators such as bounce rates and effective engagement.

Step 3: Personalize your messaging for different audiences

Personalization is essential for creating relatable content for different segments of your audience. With Instapage, you can utilize dynamic text replacement and target specific demographics with tailored campaigns.

  1. Dynamic text replacement: Automatically customize your messages based on user behavior or location.
  2. AdMaps: Align your advertising efforts with specific landing pages to enhance relevance.
  3. Audience-level tracking: Use tools to analyze performance metrics for different audience segments.

Ultimately, a well-designed fundraising landing page can significantly increase donations and strengthen your organization's brand trust and loyalty.

Get started today with Instapage to create an effective fundraising landing page that resonates with your audience and maximizes your donations!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your long-form landing page for fundraising in action

See how to create your long-form landing page for fundraising in action

The video tutorial begins with an analogy of hosting a perfect party, illustrating the importance of a clear and accessible entry point for guests, akin to a non-profit donation page for fundraising campaigns. Last week, a deep dive into setting up effective Facebook fundraising ads was conducted, serving as the invitation to potential donors. When users arrive at the donation page, they need clear navigation and information on how to donate, what the donations support, and the identity of the organization. If they find confusion instead of clarity, they may leave without contributing, much like the party guests who couldn't find the door. The focus of today's discussion is on optimizing the donation page to ensure potential donors find their way in and feel welcome.

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