Make a captivating home page that makes charities shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your charities.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating your home page for charities with Instapage

Creating an impactful home page for charities is crucial for conveying your mission and attracting support. Instapage empowers marketers by providing a rich library of user-friendly templates and tools designed to optimize conversions. With Instapage, you can build landing pages that resonate with your audience while delivering a seamless experience that enhances brand trust and customer loyalty.

Step 1: Define your goals and audience

Before jumping into the design, it’s critical to outline the objectives of your charity home page. Identifying your target audience—including potential donors, volunteers, and advocates—will help tailor the content and layout effectively.

  1. Increase donations
  2. Focus on showcasing impactful stories and clear call-to-action buttons to motivate visitors.
  3. Encourage volunteer sign-ups
  4. Highlight opportunities for involvement and make the registration process straightforward.
  5. Raise awareness about your mission
  6. Use compelling imagery and language to engage visitors emotionally.

Step 2: Choose the right layout and design

Utilize Instapage’s extensive library of over 100 conversion-focused layouts tailored for charity campaigns. Select a design that aligns with your goals and branding, ensuring it is visually appealing and easy to navigate.

  1. Hero section
  2. This is the first visual impression; use a powerful image and a compelling tagline.
  3. About section
  4. Provide a brief background on your charity, focusing on its impact and mission.
  5. Donation call-to-action
  6. A prominent button where visitors can contribute directly, with minimum friction.

Step 3: Optimize for conversion

Implement optimization techniques to ensure your home page converts effectively. Instapage integrates A/B testing and detailed analytics tools to evaluate on-page behaviors and tweak accordingly.

  1. A/B testing tools
  2. Experiment with different headlines or CTAs to determine what resonates most with your users.
  3. Heatmaps
  4. Understand where visitors are clicking to improve layout and design strategically.
  5. Dynamic text replacement
  6. Personalize your message based on audience segments to enhance engagement.

By following these steps, you’ll create an impactful home page that effectively communicates your charity’s goals and inspires action.

To maximize your charity's potential, start building your page with Instapage today and empower your outreach efforts.

Take advantage of Instapage’s easy-to-use platform to create a stunning home page for your charity today. Discover the tools you need for higher conversions and satisfied supporters.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your home page for charities in action

See how to create your home page for charities in action

To create your own JustGiving page, start by visiting justgiving.com and clicking on 'Start Fundraising.' If you're fundraising for a charity, select 'Yes, I'm fundraising for a charity.' Log in or sign up if you don’t have an account. Next, search for the charity you wish to support. You will be asked if the fundraising is in memory of someone, and you can specify your type of activity, whether participating in an event like the London Marathon, doing your own thing, or asking for donations. Set your fundraising target, which is the amount you aim to raise for your chosen charity, and don't hesitate to set a high target. Customize your page by adding a title and detailed summary to share your story.

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