Make your click-through page designed for HR

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in HR.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your click-through page for HR with Instapage

Creating an effective click-through page for HR can significantly streamline your recruitment process and enhance your employer brand. Instapage offers marketers the tools to build tailored landing pages that capture target audiences, ultimately contributing to higher conversion rates. With a focus on reducing costs while growing conversions, businesses in sectors like education, tech, and financial services can greatly benefit from personalized landing experiences.

Step 1: Define the Purpose of Your HR Page

Identifying the primary objective of your click-through page is crucial. Are you looking to attract potential candidates or present information about the company's culture? Clearly defining your goals will inform your design and content strategy.

  1. Job promotion: Highlight specific job openings to attract applications.
  2. Brand storytelling: Use engaging content to tell your company story and explain why it's a great place to work.
  3. Event registration: Promote upcoming recruitment events or job fairs to drive attendee interest.

Step 2: Leverage Instapage’s Templates and Layouts

Instapage offers over 100 customizable templates designed specifically for maximizing conversions. Choose a template that aligns with your defined purpose and modify it using our drag-and-drop builder.

  1. Mobile responsiveness: Ensure your page looks great on all devices to reach a wider audience.
  2. Dynamic text replacement: Personalize content based on ad campaigns or audience segments to increase engagement.
  3. Visual appeal: Incorporate eye-catching imagery and clear call-to-action buttons to guide visitors.

Step 3: Optimize for Conversion and Performance

Utilize Instapage's built-in experimentation tools to monitor user interactions on your HR page. Analyzing data from heatmaps and A/B tests can provide insights into user behavior, allowing for necessary adjustments.

  1. A/B testing: Run tests with variations of headlines, images, and layouts to determine what resonates best with your audience.
  2. Analytics dashboard: Track performance metrics such as conversion rates and user engagement.
  3. Iterate based on feedback: Regularly update content based on user interactions and organizational changes.

Ultimately, an effective click-through page for HR within Instapage can not only enhance your recruitment efforts but also position your brand more favorably in the market.

Ready to elevate your recruitment process? Start creating your click-through page for HR with Instapage today to maximize your conversion potential!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your click-through page for hr in action

In this tutorial, viewers learn how to enhance the appearance of a SharePoint site without extensive coding. The presenter emphasizes that making a SharePoint site visually appealing has become much easier than in the past. Using an example of an HR page, they demonstrate the process of applying design elements to create a bright, modern, and user-friendly page. The tutorial will employ Origami web parts available in the Office 365 environment, with links provided for each part used, ensuring viewers can replicate the setup. The HR page is highlighted as a frequently utilized component of intranets, showcasing the potential for aesthetic improvement and user experience enhancement.

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