Make your tailored black friday page for Event managers

Empower Event managers with Instapage to deliver impactful black friday page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your Black Friday page for Event managers

Creating a compelling Black Friday page is essential for event managers looking to increase engagement and drive conversions. Instapage offers a robust platform designed to help marketers generate highly relevant landing pages that resonate with their target audiences. By leveraging over 100 conversion-focused templates and Instablocks, you can craft stunning pages quickly without any coding expertise.

Step 1: Start with high-impact layouts

Using Instapage, you can choose from a library of customizable landing page layouts specifically designed for Black Friday promotions. Here’s how to start:

  1. Select a template that suits your event theme – Choose a design that encapsulates the essence of your event. For example, a tech event might benefit from a sleek, modern layout, while an educational seminar could use a more academic design.
  2. Utilize Instablocks for faster assembly – These pre-designed sections can be mixed and matched to create pages that look professional without starting from scratch.
  3. Keep mobile responsiveness in mind – Given that many users will access your landing page via mobile devices, ensure that your template is mobile-friendly, enhancing user experience and boosting conversions.

Step 2: Optimize for conversions

Optimization is key to ensuring your Black Friday landing page achieves its goals. With Instapage, you can implement several strategies:

  1. Incorporate A/B testing features – Test different versions of your landing page to see which designs or messaging resonate best with your audience, leading to higher conversion rates.
  2. Use heatmaps to analyze behavior – Understand where users are clicking and how they navigate your page, allowing you to make informed adjustments.
  3. Leverage analytics dashboards – Monitor performance metrics in real-time to continually refine your strategies and messaging.

Step 3: Personalize the experience

Personalization can significantly enhance engagement. Instapage allows for dynamic content delivery tailored to specific audiences:

  1. Implement dynamic text replacement – Customize messages to align with the visitor’s search queries or demographic data, increasing the likelihood of conversions.
  2. Use AdMaps to align ads with specific landing pages – This ensures that your promotional efforts are cohesive and targeted, driving traffic to the most relevant pages.
  3. Track audience-level metrics – Gather data on how different segments respond to your Black Friday promotions, allowing for tailored follow-up strategies.

By following these steps, event managers can create a highly effective Black Friday page that maximizes engagement and conversion rates.

Start designing your Black Friday landing page with Instapage today and take your event promotions to the next level. Don’t miss the opportunity to boost your conversions and brand loyalty this season!

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See how to create your black friday page for event managers in action

Prepare your business for Black Friday, the year's biggest shopping event, by following these essential tips. In 2022, consumers spent approximately $6.2 billion online during Black Friday, a significant 23.6% increase from the previous year, showcasing the growing trend towards online shopping. This national retail holiday offers immense sales opportunities for both consumers seeking bargains and businesses promoting these deals, especially in the digital space. Last year, the top 10 mobile shopping apps in the US saw over a 16% increase in new users, and PayPal processed more than $1 billion in transactions on the day. As we approach this year's event, it's crucial to be prepared to capitalize on these trends.

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