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Make an innovative opt-in page tailored to medium-sized businesses

Instapage enables medium-sized businesses to reduce costs, grow conversions, and deliver relevant landing page experiences.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Opt in page: Your ultimate how-to guide

Even though certain small businesses or individuals depend on social media platforms for marketing, the majority opt to have their own website as their primary means of representation. Having a website puts control of online marketing right in your hands. And, with today’s web builders, like Instapage, it’s simpler than ever to create your opt-in page for medium-sized businesses.

This guide will illustrate you the best and most affordable way to build a website without spending a fortune.

Here’s how to build your opt-in page for medium-sized businesses

  1. Get Started with Instapage. Explore the interface and discover the tools Instapage offers.
  2. Jump into Instapage home page and sign up. Choose a theme for your website, like showing off your art, selling services or products, or providing information.
  3. Start off by selecting a layout. Check out Instapage's ready-to-use designs, or begin anew. Each option allows you to craft your website in your special way.
  4. Add visual components in your web page. Utilize the user-friendly tools to drag and drop things onto your website. You can add pictures, forms, and other unique objects to make it engaging and unique.
  5. Improve your web page and make it visible. Use Instapage's audience features to enable people to find your site on the internet. These tools also make your website more intelligent and more appealing.
  6. Perform A/B tests. Test your website to see what people like and don't like. Then, change things up based on your findings to make it even better.
  7. Put up your website online. Once you're ready, publish your website for everyone to see. Observe as it draws more visitors and helps your business or project grow.

Transform the daunting task of web design into an effortless and enjoyable journey. With our tool, you can seamlessly make your opt-in page for medium-sized businesses and establish your unique space in the digital ecosystem with a professional website.

Test out Instapage now!

Get more out of Build your opt-in page for medium-sized businesses

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

Create a free Instapage profile and set your preferences. Once all set, make your opt-in page for medium-sized businesses. You can easily create a web page from scratch or use one of the hundreds of ready-made layout templates categorized for your convenience. Modify your web page according to your preferences, manage tests, and enjoy smooth online campaigns.

Yes, it is free to build your opt-in page for medium-sized businesses. Enjoy a 14-day trial and discover all the features and capabilities provided by Instapage without paying for them. Once ready, select a subscription plan that suits your team.

Optimization refers to the process of improving your landing page elements to increase conversions. With Instapage, when you make your opt-in page for medium-sized businesses, you can easily optimize it utilizing comprehensive and compliant tools. For instance, Instapage provides on-page elements that simplify your experience. You can set up branded email notifications and many more. Get yourself a free Instapage profile to discover a new way to reach your audience.

Instapage offers a faultless landing page creation experience that strives to improve your conversions. Check out our Templates if it is your first time designing a landing page. Our Templates are optimized both for PC and mobile browsers, which significantly simplifies your user experience.

See how to build your opt-in page for medium-sized businesses in action

In this video, Frank Lemano shares how to create a free opt-in page to collect visitor information, emphasizing its importance for building relationships with potential customers. An opt-in page is a focused landing page designed for obtaining contact details from visitors. To successfully encourage visitors to provide their information, it's vital to offer a lead magnet that captures their attention. This strategy is particularly relevant for online marketers, including affiliate marketers, network marketers, and anyone selling products or services online. Frank has previously demonstrated how to create opt-in pages using personal websites, indicating its widespread recognition in online marketing practices.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

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People also ask about Build your opt-in page for medium-sized businesses

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

The Elements of a Perfect Opt-in Page The Hero Section. The Headline. That brings us to the next most important part of your opt-in page the headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

The Elements of a Perfect Opt-in Page The Hero Section. The Headline. That brings us to the next most important part of your opt-in page the headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

If you have a ton of blog posts, adding opt-in forms to the bottom of each post would increase your conversion rates dramatically. The end of your posts is a great spot to add your opt-in form as people have just finished reading your article and have just received a ton of value from you.

The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step.

Confirmed Opt-In (COI) or Double Opt-In (DOI): the subscriber provides an address to the sender; the sender sends an email to the address provided, with a link or other mechanism for the subscriber to demonstrate that they have access to the account and approve of the subscription.

The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step.

Definition: An opt-in is a form of consent given by web users, acknowledging interest in a product or service and authorizing a third party to contact them with further information.

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