Make a captivating email capture page that makes art galleries shine

Introduce yourself to gallery owners and curators. Get to know the areas success stories and up-and-comerstheyll make excellent conversational starters. Be pleasant, but remember youre simply a visitor at someone elses event. Connect with other artists and be encouraging of their work.

If this is the case, the best way to contact them is through email or mailnever by a phone call or visit. The direct mail approach is a great way to get images of the work you do and your resume right in the hands and sight of a gallery you have carefully selected to consider your work.

How to get your work in a gallery Prepare the works you want to feature. As an artist, you may have hundreds of pieces you want to show the world. Leverage social media. Attend events at the gallery. Practice curating your own art. Reach out to the owner with an offer.

Provide a brief, engaging explanation of why youre reaching out to the gallery so the gallerist has a clear idea of what to expect from you. For instance, you can write something like: To whom it may concern: I believe that art should tell a storywith this in mind, Id like to share my story with you.

Come up with a good subject line. Use a friendly but professional greeting. Keep it short and to the point. Watch your tone. Use an appropriate sign off. Dont use emoticons. Double check spelling and grammar. Make sure any promised attachments have actually been attached.

Include the persons name, brief descriptions of your background, your body of work, your artists statement, website, and why you think your art is a good fit for their gallery.

​Start Writing the Email Line 1: Start with a Story. Without stating that you are selling a piece, start telling a story about how the art came to be, what motivated you, or something that happened to you while creating. Transition Statement + a Little Urgency. Benefits​ Include 1-3 image​s. Include a FAQ sheet.

It is important, now more than ever, to keep your message clear, simple and concise. Try to keep your description and artist statement to 3 5 paragraphs of no more than 3-5 sentences (no one has time to read you whole life story.).