Build your branding archive website

How to create a branded website Define your brand identity. Refine your user experience. Establish brand trust. Use your brand voice. Be aware of user pain points. Set up an easy layout and site structure. Maintain consistency. Keep your branded website up to date.

Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a companyʼs branding. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. Picture the most recognizable brands you can think of.

Effective brand guidelines should cover the brand core (values, mission, vision), logo usage rules, specific color palettes, imagery guidelines, and a clear tone of voice. These components ensure consistency and help maintain a coherent brand identity across all communications and designs.

How do you create a style guide? Define your brand identity. Include your brandʼs logo. Establish your brandʼs color palette. Determine typography. Establish brand tone and voice. Set imagery guidelines. Provide usage guidelines. Update and evolve.

A brand identity is composed of various branding elements, like a companyʼs name, logo, visual elements, language and tone of voice. It also describes the way a brand interacts with consumers across different channels, such as its website, social media, and email.

Your brand style guide communicates your companyʼs design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and developers much easier and give them a solid framework to use as a starting point for their work.

The five brand pillars include purpose, positioning, personality, perception, and promotion. Understanding these pillars helps you build a clear identity and see a path to future marketplace success.