Make an innovative black friday page tailored to SMEs

Instapage enables SMEs to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your Black Friday page for SMEs with Instapage

Creating an effective Black Friday landing page is critical for SMEs looking to boost conversions during the holiday season. Instapage provides an intuitive platform that allows businesses to quickly and effortlessly craft dedicated pages aimed at maximizing customer engagement and driving sales.

Understanding the Importance of a Black Friday Landing Page

A dedicated landing page for Black Friday is essential for SMEs aiming to capture the interest of potential customers. Here are key reasons for its necessity:

  1. Targeted promotions: Tailor content and offers specifically for Black Friday to attract and convert visitors more effectively.
  2. Increased visibility: A focused landing page can improve ad performance and drive traffic, ensuring that promotions reach the right audience.
  3. Better user experience: With streamlined information and clear calls-to-action, visitors are more likely to convert.

Step 1: Build Your Landing Page with Instapage

Start by leveraging Instapage's user-friendly interface to build your Black Friday page. Follow these steps:

  1. Choose a template: Select from over 100 conversion-focused layouts that suit your brand and offering.
  2. Customize with Instablocks: Use drag-and-drop elements to add text, images, and CTAs without any coding.
  3. Optimize for mobile: Ensure your page is responsive, as a significant portion of holiday traffic comes from mobile devices.

Step 2: Optimize for Conversions

Once your page is live, focus on optimization using Instapage's built-in tools.

  1. A/B Testing: Experiment with different headlines, images, or call-to-actions to determine what resonates best with your audience.
  2. Heatmaps: Analyze user behavior to see where visitors click most and what sections might need adjustment.
  3. Analytics Dashboard: Evaluate overall performance metrics including bounce rates and conversion rates to identify areas for improvement.

Step 3: Personalize Visitor Experience

Enhancing personalization can significantly improve engagement rates on your Black Friday landing page.

  1. Dynamic Text Replacement: Tailor headlines and content based on the traffic source or user data.
  2. AdMaps: Align specific ads with corresponding landing pages to create a cohesive experience.
  3. Audience Metrics: Use tracking tools to segment your audience and customize content catering to different buyer personas.

In conclusion, utilizing Instapage to build your Black Friday page enables SMEs to enhance their marketing strategies and optimize for conversions effectively.

Ready to elevate your Black Friday campaign? Sign up for Instapage today, and create landing pages that not only attract visitors but also drive sales.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your black friday page for smes in action

See how to build your black friday page for smes in action

Black Friday and Cyber Monday are critical days for e-commerce, with over 175 million Americans shopping simultaneously. Last year, Black Friday e-commerce sales reached $7.4 billion, while Cyber Monday saw even higher online sales of $9.2 billion. To help store owners tackle the stress from increased sales, traffic, and order fulfillment, this tutorial offers a simple actionable checklist. The goal is to equip sellers with strategies to maximize sales, minimize problems, and enhance customer satisfaction during these peak shopping events. Being well-prepared can lead to a smoother experience and more happy customers, ensuring that these shopping days are a success.

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