Make an innovative black friday page tailored to public companies

Instapage enables public companies to reduce costs, grow conversions, and deliver relevant landing page experiences.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for public companies: A Comprehensive Guide

Maximizing conversions during the Black Friday season is essential for public companies. Instapage empowers marketers to create engaging and relevant landing pages that enhance customer loyalty and increase conversion rates. By leveraging a library of conversion-focused templates, you can quickly deploy expert-designed landing pages focused on your target audience in the USA.

Step 1: Define Your Objectives

Before diving into your Black Friday campaign, it's crucial to clearly define your objectives. Establish key performance indicators (KPIs) that align with your business goals. Consider the following:

  1. Increase traffic: Aim for a specific percentage increase in landing page visits compared to previous campaigns, driving more potential customers to your offers.
  2. Boost conversion rates: Set a target for how many visitors you want to convert into leads or sales, maximizing your ROI.
  3. Enhance engagement: Track metrics like time spent on the page and interactions, which can signal effective messaging and design.

Step 2: Create Compelling Offers

The foundation of a successful Black Friday landing page is a compelling offer. Identify which products or services will attract your target audience. Design your messaging to speak directly to their needs. Consider these strategies:

  1. Exclusive discounts: Highlight limited-time offers that create urgency and encourage immediate action.
  2. Bundles: Offer product bundles at a discount to increase average order value and provide value to your customers.
  3. Loyalty incentives: Reward returning customers with special deals, boosting retention and loyalty through targeted campaigns.

Step 3: Design Your Landing Page

With your objectives and offers in place, it's time to design your landing page using Instapage's powerful features. An effective page should include:

  1. Visually appealing layouts: Utilize Instapage's library of templates that capture attention and create trust.
  2. Dynamic personalization: Engage users with personalized content through dynamic text replacement based on their interests or behavior.
  3. Clear call-to-action: Ensure your CTA stands out and clearly guides users on the next steps, whether that's making a purchase or signing up for a mailing list.

By following these steps and utilizing the powerful features of Instapage, you can create a Black Friday landing page that drives conversions effectively while enhancing brand loyalty.

Utilizing these steps, public companies can seamlessly build their Black Friday page to capture potential customers and boost their success in the competitive market.

Ready to start building your Black Friday landing page? Sign up for Instapage today and empower your marketing efforts.

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See how to build your black friday page for public companies in action

Black Friday and Cyber Monday are crucial for e-commerce, with over 175 million Americans shopping, leading to significant sales and traffic surges. Last year, U.S. online sales reached 7.4 billion dollars on Black Friday and 9.2 billion dollars on Cyber Monday. As these events approach, many store owners may feel stressed due to the anticipated influx of orders and support requests. This video aims to alleviate such stress by providing a straightforward checklist designed to help store owners prepare effectively. The goal is to facilitate a smooth experience, allowing businesses to capitalize on this massive sales opportunity while minimizing challenges and ensuring customer satisfaction.

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