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Make your A/B testing compatible landing page: The future of marketing
Create your A/B testing compatible landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.










Landing page marketing: Your ultimate how-to guide
Looking to build a A/B testing compatible landing page, but don’t have much experience or you’re budget-conscious? Instapage is your go-to solution for crafting stellar landing pages and allowing you to transform curious clicks into committed leads or growing your email list.
Featuring a user-friendly interface and providing plenty of versatility and customization, our tool gets your products or services in front of your intended audience. With Instapage, you can put up a website quickly without purchasing costly materials or figuring out how to code. And here’s how.
Follow along with our step-by-step guide to make a A/B testing compatible landing page
- Utilize your Google account or sign in directly.
- In your Dashboard, hit Create Page > Choose the page type.
- Click the blank type option to set up your page from the ground up or select from numerous templates if you need a starting point.
- Give a name to your page > click Edit Design and customize the layout and components utilizing a website builder. Add catchy visuals and text.
- Design and add different forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
- Set up and run A/B testing to determine the most effective design and win more sales opportunities. Supervise user behavior with heatmaps and review vital metrics for insights.
- Preview the landing page for final checks. Publish it to your desired domain or platform for user access.
Whether you own a small company, create artwork that could benefit from more attention, or just need to promote your services, publishing a website is a tried-and-tested way to get your goods or competence in front of your target audience and make your brand more recognizable.
Don’t wait another minute. Create a A/B testing compatible landing page now. Try Instapage!
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Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
Frequently asked questions about make a landing page ai
How can I benefit from Instapage?
Instapage is a simple-to-use solution that allows marketing specialists and SMBs across industries to quickly and professionally develop web pages for a variety of marketing campaigns. After you sign up for Instapage, you get access to intuitive and robust website creation and optimization features collected within a single platform. Instapage enables you to accelerate the website building process and minimize the costs associated with visibility optimization to increase your conversions and attract more leads to your campaign.
What is the optimal way to make a A/B testing compatible landing page?
Instapage is an excellent option for all businesses and individuals. Companies looking to launch a specific marketing campaign with highest efficiency can simply register for an account and test its functionality for 14 days, completely at no cost. You’ll not only be able to create a A/B testing compatible landing page hassle-free but also launch tests for your campaign, track and increase conversion rates, and much more.
How long does it take to build a A/B testing compatible landing page?
It depends on your familiarity with the platform and the complexity of your design. You can create everything from scratch, though it may take more time. However, with a clear idea, custom visualization materials, and ready-to-use templates offered by Instapage, anyone can make a A/B testing compatible landing page in a matter of hours. Take advantage of the Help option to get valuable insights at each stage of your work to finish it in less time, or contact our support via the Live chat in case of any difficulties.
What integrations does Instapage provide?
Instapage offers multiple software integration options to help you achieve the highest-converting results. You can connect it with popular CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, ad applications, etc. Examine the pricing page to find out which integrations are included in your subscription plan, or contact our team if you need to connect your account with a custom solution to achieve your goals.
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People also ask about make a landing page
How do I run AB testing on my website?
How to perform an A/B test? Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing. Step 2: Observe and formulate hypothesis. Step 3: Create variations. Step 4: Run test. Step 5: Analyse results and deploy changes.
What is an example of a landing page test?
Example of an A/B Test You decide to test if adding the words Guaranteed 6-hour delivery in the headline impacts the number of conversions. You create another variant of your landing page (the B variant) and add the words Guaranteed 6-hour delivery in the headline. You didnt make any changes to your A variant.
How do you write a CTA for a landing page?
How to write an effective call to action Grab the audiences attention. Before you can persuade a visitor to do anything, they need to first notice the call to action. Make a single, specific request. Your CTA is not the place to play hard to get. Tell them what comes next. Motivate readers to click. Optimize and test.
How to do ab testing with landing pages?
Randomly assign half your landing page visitors to the original version and the other half to the modified version. Let the test run until you have an adequate sample size and compare the data from both versions of the page to see if your changed landing page had a positive or negative impact on your conversion rate.
How to build a B testing framework?
How to do A/B testing the right way: 5 steps for success Step 1: formulate an evidence-based hypothesis. Step 2: select your A/B testing tool. 4 most popular A/B testing and product experimentation tools. Step 3: set up your experiment. Step 4: analyze your A/B test results.
How do you write a test case for a website?
While writing test cases, remember to include: A reasonable description of the requirement. A description of the test process. Details related to testing setup: version of the software under test, data points, OS, hardware, security clearance, date, time, prerequisites, etc.
How do you write a test case for a landing page?
Heres what a typical landing page testing process looks like: Using customer and analytics data to identify which elements need to be improved on the landing page. Building a clear hypothesis to showcase what needs to be changed in the elements like color, text, position, etc.
How do you conduct a landing page test?
The typical landing page testing process looks like this: Determine the landing pages conversion goals (e.g. increasing leads, sales, or conversions). Identify areas of the page for improvement. Create a test hypothesis of what might need to be changed (e.g. CTA button color, headline text, etc).