How Ontraport vs. SurveyGizmo vs. Instapage stack up against each other
Compare Instapage with Ontraport and SurveyGizmo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| A/B Testing | ||
| Drag-and-Drop Tools | ||
| No Coding | ||
| AI Content | ||
| AdMap® | ||
| Instablocks | ||
| Real-time collaboration | ||
| Domains | Unlimited | Limited |
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrations
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Leading the way in building high-performing landing pages
Get started with Instapage in a few steps
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. SurveyGizmo – Who Takes the Crown?
Choosing the right landing page builder is much like assembling a dream team of superheroes for your marketing strategy. Each contender offers unique strengths and skills to help save the day in the quest for higher conversion rates. In this article, we'll explore three popular platforms: Instapage, Ontraport, and SurveyGizmo. While each has its merits, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. The ultimate goal? To enhance brand trust, customer loyalty, and sky-high conversion rates! We'll dive into the specifics so you can uncover which platform might just be the perfect sidekick for your business needs. So grab some popcorn; it’s going to be an insightful showdown that will assist in your decision-making process.
Meet the Contenders
In the left corner, we have Instapage, renowned for its robust customization features and dedication to conversion optimization. Instapage is ideal for marketers who aspire to create tailored landing experiences without the hassle of coding. Next, Ontraport enters the ring, known for its all-in-one marketing automation capabilities. This platform marries CRM functionality with an attractive landing page builder, making it appealing for those who seek a comprehensive solution. Finally, we have SurveyGizmo, a tool primarily hailed for its survey and research capabilities. While it can create landing pages, its primary strength lies in data gathering. Each competitor comes with distinct offerings, making our arena one filled with diverse strategies and functionalities. Now let’s break down their features and understand who truly stands out.
Round One - Feature Showdown
Template Variety and User-Friendliness
When it comes to the features provided by each platform, it's essential to look at template variety and user-friendliness. Instapage boasts a library filled with hundreds of high-converting templates, enabling users to jumpstart their campaigns with ease. The drag-and-drop functionality ensures anyone can create on-brand, eye-catching pages without needing a degree in design. On the other hand, Ontraport offers a more structured approach with fewer templates, yet they excel in offering complete marketing automation paired with landing pages. Meanwhile, SurveyGizmo provides limited templates but stands out in its survey capabilities, allowing users to gather information that can augment their landing page tasks. In terms of sheer variety and ease of use, Instapage tends to take the lead in crafting stunning, responsive landing pages quickly, setting itself apart as a favorite among marketers looking for efficiency and impact.
Instapage: Your Ally in Customization and Conversion Boost
Instapage shines in the realm of customization and conversion optimization. The platform equips marketers with tools to create personalized landing pages tailored to target audiences efficiently. Instapage’s excellent A/B testing features allow users to test variations of their landing pages to discover what resonates best with potential customers. The platform’s collaboration capabilities enable marketing teams to work together seamlessly, offering real-time feedback and edits. Additionally, with advanced analytics, Instapage provides insights into visitor interactions, helping marketers refine their strategies. All of these features position Instapage not just as a landing page tool, but as a genuine partner in achieving marketing success. When it comes to driving conversions and cost efficiency, few rivals can match the offerings of Instapage.
Round Two - Speed and Performance
Speed is king in today's fast-paced digital era. Think of website loading speeds as the barista at your favorite coffee shop—a quick service can make your experience pleasurable, while slow service can dull your mood. In this round, we evaluate how each platform performs in overall loading times and performance.
Instapage Advantages:
- Lightning-fast page loads due to optimized hosting
- High-speed integrations with major marketing tools
- Content Delivery Network (CDN) hosting for global reach
- Automatic optimization for mobile responsiveness
Ontraport Advantages:
- Integrated performance monitoring dashboard
- Templates designed for swift loading
- Automated follow-ups that run concurrently with campaigns
SurveyGizmo Advantages:
- Optimized survey pages that load quickly
- Auto-scaling for embedded forms in varied environments
- Uses cloud hosting for consistent performance
Speed and performance are crucial factors in converting a potential visitor into a loyal customer. While all three platforms make strides in this area, Instapage stands out for its commitment to swift page loads and responsive designs, making it the best choice for marketers focused on delivering fast, effective landing pages.
Round Three - User Experience and Learning Curve
User experience is paramount when selecting the ideal landing page builder. Instapage greets newcomers with a straightforward, intuitive interface, helping users to not only dive in but also excel in crafting their pages. Tutorials, guides, and customer support are readily accessible, reminding users they're never alone in their endeavors. Ontraport also provides a user-friendly experience, though it comes with a more extensive feature set that may feel overwhelming for beginners. Conversely, SurveyGizmo, while powerful for creating surveys, may present a steeper learning curve regarding its landing page functionalities. Nonetheless, once users familiarize themselves with the interface, they can build impressive forms and landing pages. Overall, all three platforms cater to different experience levels, ensuring there’s a path to expertise, although Instapage remains the most welcoming and user-friendly option.
Round Four - The Support Crew
Imagine customer support as your trusty sidekick who's there to solve problems and lend a helping hand whenever needed. Instapage offers robust support through live chat, email assistance, and an extensive knowledge base filled with tutorials, FAQs, and best practices. Ontraport also excels with a responsive support system, providing chat and email, plus numerous resources for learning and development. For SurveyGizmo, support mainly focuses on email and online documentation, which, while comprehensive, may lack immediate responsiveness. The strengths of each supportive reach are evident, but Instapage’s dedicated support truly stands out by ensuring users feel like they have back-up every step of the way.
Round Five - Pricing and Options
Pricing can often make or break a platform selection, depending on user needs. Instapage offers a flexible pricing model with various plans adapted to fit different budgets, emphasizing value for money, especially for businesses scaling up. Ontraport, while presenting an all-in-one platform, may come at a higher price point, reflecting its extensive features. SurveyGizmo operates with a tiered pricing structure, which can be economical for users centered around survey creation but can quickly add up when utilizing its full range of options. Ultimately, every platform has pricing structures that align with certain goals, and readers should consider their specific needs. Instapage's cost-effectiveness coupled with high-functionality offers a compelling choice for many.
In summary, each platform presents its unique strengths and weaknesses, catering to varying user needs and objectives. Instapage clearly excels in customization, speed, usability, and support, making it a top contender in the competition for the best landing page builder. As you navigate these options, reflect on what matters most for your campaigns. Whether it’s features, intuitive design, or pricing, there’s a fit for everyone. Why not try Instapage today with a free trial? Discover firsthand how it can empower your marketing strategy as you create high-converting landing pages that elevate your brand.
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