Divi Builder vs. HubSpot: the best platform for a seamless web experience
Discover how Divi Builder compares to HubSpot regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

See how Instapage stacks up against the competition
Feature | Instapage | Other builders |
A/B Testing | ||
Drag-and-Drop Tools | ||
No Coding | ||
AI Content | ||
AdMap® | ||
Instablocks | ||
Real-time collaboration | ||
Domains | Unlimited | Limited |
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrations







Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrationsLeading the way in building high-performing landing pages
Get started with Instapage in a few steps
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Divi Builder vs. HubSpot: An Engaging Face-Off with an Unexpected Challenger
In the vast realm of landing page builders, marketers often find themselves at a crossroads, wondering which platform will give them the edge in crafting compelling digital experiences. Enter Divi Builder and HubSpot, two titans that have made a name for themselves in the industry. With their unique features and robust capabilities, they both promise to transform your marketing game. But as we dive deeper into this face-off, keep your eyes peeled for a third contender—Instapage—waiting in the wings to disrupt the showdown. Will your next investment be in the long-established giants, or will it be a fresh approach that seals the deal? Let’s embark on this journey to see how these platforms stack up against each other, and ultimately discover what each offers to the discerning marketer.
Introducing Our Competitors
In the left corner, we have Divi Builder, a powerful and flexible WordPress page builder that has captivated web designers and DIY website creators alike. With an impressive suite of customization options and a visual interface, Divi allows users to unleash their creativity while maintaining control over their site’s aesthetics. On the right, we find HubSpot, a multifaceted marketing platform known for its CRM capabilities and an extensive array of tools that help businesses manage and execute inbound marketing strategies. Both competitors come equipped with features designed to streamline workflow and enhance deployment strategies. They target distinct but overlapping audiences—Divi leans toward those looking for design flexibility, while HubSpot caters to businesses focusing on comprehensive marketing solutions. And lurking in the back, we have Instapage, specializing in creating high-converting landing pages, ready to challenge the status quo. With unique offerings tailored for conversion-focused marketers, this underdog may just introduce an exciting twist to our comparison.
Feature Roundup: A Clash of Capabilities
When it comes to features, both Divi Builder and HubSpot bring impressive arsenals to the table. Divi boasts a visual drag-and-drop builder that makes customizing pages a breeze, even for those with minimal technical skills. Its library of pre-built templates and customizable layouts allows users to create beautiful, responsive designs effortlessly. HubSpot, on the other hand, provides an integrated platform that combines email, social media, content management, and analytics. Its CRM capabilities ensure that every interaction with a potential customer is tracked and managed effectively. However, as we watch this feature showdown unfold, let’s not forget Instapage, boasting dedicated features for A/B testing, customizable landing pages, and a focus on conversion optimization that might just tip the scales.
Usability Showdown: A User's Perspective
When we examine usability, both platforms cater to their target audiences differently. Divi Builder offers a user-friendly experience with its intuitive interface, ideal for those who may not have a background in coding. New marketers can easily learn the ropes, while seasoned pros will appreciate the depth of options available. Users often describe their interactions with Divi as more of an exciting adventure than a daunting challenge. Meanwhile, HubSpot meets its users with a learning curve that can feel steeper at first, particularly for beginners. However, once users get the hang of HubSpot’s comprehensive tools, it can become an invaluable asset. The good news is both platforms offer extensive resources, video tutorials, and community forums—essential for those ready to tackle their learning journeys.
Divi Builder Highlights:
- Drag-and-drop interface for easy customization
- Diverse library of pre-designed templates
- Comprehensive design options with global elements
- Real-time visual editing
- Mobile responsive designs with ease of control
HubSpot Highlights:
- Integrated CRM for streamlined management of leads
- Multi-channel marketing tools in a single platform
- Robust analytics and reporting capabilities
- Personalization options to enhance customer engagement
Common Strengths of Both Platforms:
- Mobile-responsive design options
- Extensive template galleries
- SEO-friendly features for better visibility
- Integration capabilities with third-party tools
- User community support and tutorials
- Regular updates and enhancements
As we conclude this round, it’s apparent that both Divi Builder and HubSpot have much to offer, yet there’s an air of excitement about Instapage, which is emerging as a serious contender in the realm of landing page creation. For marketers focusing on conversion optimization, Instapage provides exceptional features that might make the difference in capturing leads effectively.
Page Performance: The Speed Test
Optimizing a web page's loading speed is pivotal to user experience, and both Divi Builder and HubSpot hold their ground well. But let’s be real—slow-loading pages can be a marketer's worst nightmare, likened to waiting for molasses to pour in winter; it’s frustrating and can lead to lost conversions. Divi users generally report quick loading times, especially when pages are optimized correctly. HubSpot, leveraging its cloud infrastructure, also provides fast loading speeds that contribute to a seamless user experience. Moreover, regardless of the platform, a mobile-responsive design is crucial. Given the rising number of users browsing on mobile devices, both Divi and HubSpot expertly optimize their designs for mobile interfaces. As we examine these crucial performance metrics, Instapage’s focus on landing pages may just unveil an edge, particularly concerning speed and responsiveness that could set it apart from the established players.
Support and Resources: The Safety Nets
Support is a vital component when assessing any platform, and both Divi Builder and HubSpot offer comprehensive resources to ensure users get the help they need. Divi Builder provides access to a robust knowledge base, community forums, and video tutorials—making it easy for users to find answers to their questions. HubSpot, with its extensive library of resources, live chat support, and dedicated customer service, ensures that even the most complex query gets the attention it deserves. Support teams in both camps are like trusted sidekicks, ready to assist with any obstacles. However, Instapage’s focused approach on landing pages also provides targeted support that may resonate with those specifically looking to optimize conversions. Users should consider the level of assistance they require when choosing between these competitors.
The Pricing Showdown: Value vs. Cost
Strengths of Divi Builder Pricing:
- One-time payment for lifetime access to updates
- Multiple site use included at no extra cost
- No recurring fees for basic features
Advantages of HubSpot Pricing:
- Free tier available to get started
- Comprehensive CRM tools included in the packages
- Flexible pricing plans for scaling businesses
- Demo and trial options for most advanced features
- Integration with other HubSpot tools enhances value
When we delve into the pricing structures of Divi Builder and HubSpot, it’s easy to see that while Divi offers a lower upfront investment, HubSpot's flexible pricing reflects its broader range of features. However, both platforms get compared often with Instapage, which provides a compelling value for businesses seeking cost-effective landing page solutions without sacrificing quality. Instapage’s pricing strategy could be categorized as offering better return on investment, especially for businesses emphasizing high conversion rates.
Pricing plans are essential for any marketer's budget considerations, highlighting the old adage that you often get what you pay for. However, surprises can always lurk in unexpected places, especially with marketing tools. Understanding the full scope of what each platform offers in terms of features and support can help in making an informed decision that aligns with your strategic goals.
And Here Comes Instapage...
Let’s turn our attention to Instapage, introducing itself as the underdog that’s prepared to challenge the established norms. Unlike Divi Builder and HubSpot, Instapage focuses squarely on landing pages, offering features that cater specifically to marketers intent on optimizing for conversion. Its unique value propositions include easy-to-use A/B testing tools, personalization features for unique user experiences, and high-quality templates designed for success. Here’s where Instapage really shines—by delivering streamlined processes that help businesses create and deploy landing pages efficiently, allowing for extensive tracking and optimization like its competitors cannot. By focusing solely on landing pages, Instapage may be the secret weapon in your digital marketing arsenal that’s been missing. With this uplifting insight, we encourage marketers to consider their specific goals and how the right platform—be it Divi, HubSpot, or Instapage—can help them reach new heights and achieve their business aspirations. The exploration doesn't end here—take a moment to consider how Instapage might be the next step in your marketing journey.
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