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Just Released: The Advertising Personalization Classification System
Advertising

Just Released: The Advertising Personalization Classification System

You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant…

Is Your CTA the Best Call-To-Action? 4 Ways to Find Out
Conversion Optimization

Is Your CTA the Best Call-To-Action? 4 Ways to Find Out

It feels a little like picking lottery numbers, doesn’t it? When countless word, color, and shape combinations have…

How to Use the F-Pattern to Increase Conversions
Conversion Optimization

How to Use the F-Pattern to Increase Conversions

Creating your landing page to include all of the vital landing page elements is important, but equally as important, is…

6 Brands Using Instagram Stories to Drive Audience Engagement
Conversion Optimization

6 Brands Using Instagram Stories to Drive Audience Engagement

Instagram is becoming a more important channel for brands looking to expand their social marketing presence, this is…

7 Less Conventional Ways to Generate Landing Page Traffic
Lead Generation

7 Less Conventional Ways to Generate Landing Page Traffic

Your post-click landing pages are the backbone of your digital advertising, and just like your central nervous system, a…

11 Customer Retention Strategies That Translate Into Lifetime Value
Marketing Agency Tips

11 Customer Retention Strategies That Translate Into Lifetime Value

MBNA President Charles Cawley had seen enough. After spending an entire morning reading customer complaint letters, he…

6 Mixpanel Landing Page Designs That Fully Express Less Is More
Landing Page Examples

6 Mixpanel Landing Page Designs That Fully Express Less Is More

Who are your best customers and what features do they enjoy most? How can you generate more customers and further engage…

8 Ways Automotive Landing Pages Increase Your Conversions
Conversion Optimization

8 Ways Automotive Landing Pages Increase Your Conversions

When people think “automotive industry,” buying and selling cars at a dealership is probably the first thing…

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