Landing Page A/B Testing & Heatmaps

Experimentation

Maximize conversions
with Experimentation

Take full ownership of the post-click landing page to optimize conversion rates through precise a/b testing, analytic insights, and personalization.

test-learn-improve

Test, learn, improve.

  • Test without compromise with server-side experimentation
  • Understand visitor behavior with heatmaps
  • Have the flexibility to run A/B or multivariate tests
  • Gain real-time insights with robust analytics dashboards
  • Easily send data to the rest of your marketing stack
performance-by-experience

Performance by experience

See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

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Heatmaps

Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should a/b test to improve page performance.

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A/B variation testing

Create multiple variations of your post-click landing page to discover which layout, copy, and images work best for specific audiences.

Test & optimize to increase ROI

Understand visitor behavior

Understand visitor behavior

Acquire the ultra-specific insights you need to find which page elements to a/b test.

Speak to your audience

Speak to your audience

A/B test and optimize content to ensure you’re delivering the right message to the right audience.

Validate what works best

Validate what works best

Intelligently run fast, server-side A/B and multivariate tests to learn what works best.

Next product: Page Speed

Fast loading pages increase conversion and ours are the fastest.

NEXT PRODUCT ➞
next-product-page-speed

“As we continue to better understand our customers, Instapage allows us to A/B test and optimize to uncover the best landing page and conversion funnel experience. As a result, we can create a continuous personalized experience that drives efficient acquisition costs at scale.”

Alli Hobbs

Marketing Manager

Ready to optimize your post-click pages?

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo.

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