No developer needed! Design and deploy responsive, relevant, and on-brand landing pages in minutes. Your team will love the simplicity and power.
Quickly build personalized landing pages for every ad group and audience using content blocks that you can customize, save, and reuse.
Increase digital advertising ROI and decrease acquisition costs by creating unique landing pages that are consistent with every campaign and ad set.
Easily integrate Instapage with 120+ of today’s most-used, third-party advertising, analytics, CRM, email marketing, and marketing automation platforms.
Test and optimize pages with easy-to-understand data from A/B and multivariate testing, heatmaps that show users’ on-page behavior, and robust analytics.
Visualize your ad campaigns and effortlessly connect ads to relevant landing page experiences, all in one place.
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channels. Every marketing team needs it!”
Senior Director of Global Marketing
“As we continue to better understand our customers, Instapage allows us to A/B test and optimize to uncover the best landing page and conversion funnel experience. As a result, we can create a continuous personalized experience that drives efficient acquisition costs at scale.”
Digital Marketing Manager
“Instapage and PPC advertising go hand-in-hand. Not only has Instapage been the driving force behind our ability to scale our landing page design process, but their advanced features allow us to iterate rapidly with a very small team.”
Director of Growth
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Many marketers would have you believe a landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link. That’s incorrect.
While countless campaigns use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as landing pages, that does not make them landing pages.
Think of it this way: You could use a baseball glove to retrieve a hot dish from the oven, but that doesn’t make your baseball glove an oven mitt.
Similarly, directing visitors to your homepage or “Contact Us” page doesn’t make those pages landing pages. A landing page is a standalone web page, disconnected from a website’s navigation, built for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). This is generally powered by a robust landing page optimization platform.
As businesses become more data-driven, landing pages become more popular for their ability to deliver high ROI. Research has shown that companies using 40 or more landing pages generate 120% more leads than those using less than 5.
Why does every promotion need its own landing page?
There are two major reasons every promotion needs its own landing page. Both highlight why it’s a bad idea to direct visitors to your homepage, or a generic page on your website like “About” or “Contact us.” They also highlight how landing pages can generate more conversions for any business. User expectations need to be met with message match. Also, prospects are easily distracted with an imbalanced conversion ratio aka the amount of outbound links on a page compared to conversion goals. On your landing page, that ratio should be 1:1 — meaning, there should be only one outbound link and one conversion goal.
What type of campaigns benefit from targeted landing pages?
Any marketing campaign can benefit from the help of a targeted landing page, but it’s paid promotions that absolutely should not be run without one. When you’re spending valuable chunks of your budget to generate traffic, outbound links and lack of message match can translate to lost dollars.
The following are campaign types that should not, under any circumstances, be run without a landing page: