Take full ownership of the post-click experience. Optimize conversion rates and improve campaign results using our A/B testing and heatmaps capabilities.
Heatmaps: Visitor Behavior in Plain Sight
Use this feature to track mouse movement, clicks, and scroll depth to gain a hyper-focused perspective on what’s working and what you should test to improve page performance.
Heatmaps, the Key to Better A/B Testing and a Component of Our Optimizer Plan
The Instapage Optimizer Package augments our Core Package and offers the capabilities you need to optimize your landing page for more conversions.
Acquire the ultra-specific insights you need to find which page elements to test.
Understand Visitor Behavior
Directly address your audience with personalized messaging based on location, intent, and more.
Speak to Your Audience
Intelligently run A/B and multivariate tests to learn what works best.
Validate What Works
A/B Testing: Get to the Best Version of Your Page
Create and test multiple variations of a landing page. Split your visitors equally, or specify the percentage of visitors for each. When a test reaches statistical validity, the winning variation will automatically be served.
Dynamic Text Replacement: Personalize to Convert
Match your message based on keywords, search intent, and demographics. Dynamically target your content by city, country, device and more, to reduce bounce rates.
Drop-In Pixel Tracking
Track external conversions by embedding our tracking script on your pages.
Receive instant feedback to get your pages reviewed and converting faster.
20+ Native Integrations
Easily integrate with today's most-used, third-party apps, and solutions.
Get live chat and email support from the industry’s top-ranked customer success team.
All interactions are secure and encrypted so users confidently enter form information.
Analytics and Reporting
Assess conversion and page performance with the most advanced analytics dashboards.
More Features to Improve Landing Page Performance
"We've seen incredible results by A/B testing really small changes. Changes that you wouldn't expect to have a big impact have had an enormous impact."
HAILEY FRIEDMAN, GROWTH MARKETING MANAGER
Get Up to 4.2x More Conversions with Our Enterprise Solution