Greater Insight into Visitor Behavior with the Heatmap Visualizer

Heatmaps provide the ultra-specific information you need to determine which page elements to A/B test. This unique-to-Instapage feature is an Optimizer Plan exclusive.

Heatmaps: Visitor Behavior in Plain Sight

Take full ownership of the post-click experience. Optimize conversion rates and improve campaign results using our A/B testing and heatmaps capabilities.

 Heatmaps, the Key to Better A/B Testing and a Component of Our Optimizer Plan 

The Instapage Optimizer Package augments our Core Package and offers the capabilities you need to optimize your landing page for more conversions.

 Acquire the ultra-specific insights you need to find which page elements to test.

Understand Visitor Behavior

Directly address your audience with personalized messaging based on location, intent, and more. 

Speak to Your Audience

Intelligently run A/B and multivariate tests to learn what works best.

Validate What Works

A/B Testing: Get to the Best Version of Your Page 

Create and test multiple variations of a landing page. Split your visitors equally, or specify the percentage of visitors for each. When a test reaches statistical validity, the winning variation will automatically be served. 

Dynamic Text Replacement: Personalize to Convert

Match your message based on keywords, search intent, and demographics. Dynamically target your content by city, country, device and more, to reduce bounce rates.

Drop-In Pixel Tracking 

Track external conversions by embedding our tracking script on your pages.

Real-Time Collaboration

Receive instant feedback to get your pages reviewed and converting faster.

20+ Native Integrations

Easily integrate with today's most-used, third-party apps, and solutions.

Industry-Leading Support

Get live chat and email support from the industry’s top-ranked customer success team.

SSL Certificates

All interactions are secure and encrypted so users confidently enter form information.

Analytics and Reporting

Assess conversion and page performance with the most advanced analytics dashboards.

More Features to Improve Landing Page Performance

"We've seen incredible results by A/B testing really small changes. Changes that you wouldn't expect to have a big impact have had an enormous impact."

HAILEY FRIEDMAN, GROWTH MARKETING MANAGER

Get Up to 4.2x More Conversions with Our Enterprise Solution

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