Optimize landing pages using real visitor behavior with Instapage heatmaps
Replace guesswork with real behavior data. Instapage heatmaps show exactly how visitors move, click, and scroll so you can build higher-performing landing pages with confidence.
Design more engaging pages by knowing when visitors drop off.
Clicks
Learn which elements drive action on your page.
Mouse Movement
Understand what elements visitors find most compelling.
See how visitors actually interact with your landing pages
Understand what users click, how far they scroll, and where they hesitate so you can improve layouts, content placement, and calls to action based on real behavior.
Visualize how visitors interact with forms, content, and CTAs across lead gen, product, webinar, event, and paid media landing pages so you can continuously improve performance at scale.
Integrations that support landing page optimization
Your heatmap data should connect directly to your analytics and testing workflows. Instapage integrates with Google Analytics, GA4, Google Tag Manager, HubSpot, Salesforce, Marketo, and more so insights move seamlessly from observation to action.
Protect visitor data and business insights with built-in security including SSL encryption, SSO, GDPR compliance, SOC 2 certification, and CCPA readiness.
Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With this valuable findings, you can optimize your landing page and improve the overalluser experience.
Testing and optimizing content in crucial to effectively communicating message to targer audiences. Analyze and refine your contentto resonate with their preferences and needs. Continue to improve your messaging to maximize the impact.
Run A/B tests without page loading delay and use powerful analytic dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.
Send data to your marketing stack
You can effortlessly send data to your favorite CRMs, analytic tools, marketing automation software, and other apps that you use. This allows you to track users interactions in greater detail, gain insights into your leads, and effectively convert them into sales.
Conceptualize visitor behavior
Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With this valuable findings, you can optimize your landing page and improve the overalluser experience.
Captivate with right message
Testing and optimizing content in crucial to effectively communicating message to targer audiences. Analyze and refine your contentto resonate with their preferences and needs. Continue to improve your messaging to maximize the impact.
Fill out what works best
Run A/B tests without page loading delay and use powerful analytic dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.
Send data to your marketing stack
You can effortlessly send data to your favorite CRMs, analytic tools, marketing automation software, and other apps that you use. This allows you to track users interactions in greater detail, gain insights into your leads, and effectively convert them into sales.
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
