Opt-in page software: Your key to online success

Experience the potential of opt-in page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization Boost results through landing page optimization sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

The best budget-friendly opt-in page builder

Are you new to creating websites and landing pages, or maybe just the thought of it gives you chills? Using our opt-in page builder might just be that low-risk, extremely intuitive, and inexpensive solution you were looking for. It’s loaded with different building configuration tools, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.

Although the Instapage creator offers a number of templates and pre-added visual assets, there’s plenty of room for creativity and customization. Start getting the most out of Instapage in a snap.

Getting started with our opt-in page software

  1. Sign in to your Instapage account or set up a new one.
  2. In the top left corner, select Create Page and select your page type. Come up with a title for it.
  3. Start off with one of 200+ templates suitable for various kinds of websites.
  4. Take advantage of the numerous layout elements to modify your page's layout.
  5. Choose to add text, modify its size and font, upload pictures, embed videos, and use other options available in the left sidebar.
  6. Create a form and check it in the builder before publishing the modifications.
  7. Preview your landing page to ensure it appears and operates as desired.
  8. Proceed to publish your page by choosing any of the available publishing methods.

As you explore our opt-in page creator, you’ll see that it doesn’t require much of a learning curve, irrespective of your tech background or past skills. It frees you from having to use a dedicated developer or designer to get your web page up and running. Additionally, while Instapage offers many no-code widgets and elements, you can still enhance your landing page by integrating custom HTML, Javascript, and CSS for additional versatility.

Improve your page’s creation process with our intuitive website builder. Start increasing your online presence today!

Get more out of Opt-in page software

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing
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FAQs

See opt-in page software in action

See opt-in page software in action

how would you like to convert 50 or more of your cold traffic leads into your own list you do trust me you definitely want that and im going to show you how i do it on my own opt-in page its one of the best opt-in pages ive created and im going gonna break it down for you today im john benson im here to help make you unignorable and this is sales copy secrets [Music] welcome back to my most successful landing page ever i i think well ive actually had one that was like 70 percent opt-in rate but it was such a fluke and it didnt last long so im not going to count this one this one gets consistently over 50 percent opt-in rate from cold traffic so just think about that that means if i run an ad and it costs me two dollars im gonna get a lead for how much can you do the math well if it cost me two dollars for every person that clicked on the ad and fifty percent of people opted in it would cost me four dollars so thats pretty damn good lead cost now some lead costs vary some wil

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