Opt-in page software: Your key to online success

Experience the potential of opt-in page creator and seamlessly craft high-performing landing pages specific to various ads and audiences. Drive conversions, boost brand credibility, and cultivate lasting customer loyalty.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Optin page: Your ultimate how-to guide

Are you new to creating websites and landing pages, or maybe just the thought of it gives you chills? Using our opt-in page builder might just be that low-risk, extremely intuitive, and inexpensive solution you were looking for. It’s loaded with different building configuration tools, user behavior monitoring capabilities, and optimization functionalities that are easy to understand and make getting started a cinch.

Although the Instapage creator offers a number of templates and pre-added visual assets, there’s plenty of room for creativity and customization. Start getting the most out of Instapage in a snap.

Getting started with our opt-in page software

  1. Sign in to your Instapage account or set up a new one.
  2. In the top left corner, select Create Page and select your page type. Come up with a title for it.
  3. Start off with one of 200+ templates suitable for various kinds of websites.
  4. Take advantage of the numerous layout elements to modify your page's layout.
  5. Choose to add text, modify its size and font, upload pictures, embed videos, and use other options available in the left sidebar.
  6. Create a form and check it in the builder before publishing the modifications.
  7. Preview your landing page to ensure it appears and operates as desired.
  8. Proceed to publish your page by choosing any of the available publishing methods.

As you explore our opt-in page creator, you’ll see that it doesn’t require much of a learning curve, irrespective of your tech background or past skills. It frees you from having to use a dedicated developer or designer to get your web page up and running. Additionally, while Instapage offers many no-code widgets and elements, you can still enhance your landing page by integrating custom HTML, Javascript, and CSS for additional versatility.

Improve your page’s creation process with our intuitive website builder. Start increasing your online presence today!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Frequently asked questions about opt in page builder

See opt-in page software in action

In this tutorial, John Benson discusses the conversion of cold traffic leads into a personal email list through effective opt-in pages. He highlights one of his most successful landing pages, which boasts a consistent opt-in rate exceeding 50% from cold traffic. Benson shares insights on the significance of this rate, emphasizing that when running ads, the cost per lead can be very efficient. Specifically, if an ad costs two dollars per click and fifty percent of those clicks result in leads, the effective lead cost is four dollars. He elaborates that while lead costs can fluctuate, achieving such a conversion rate is vital for generating a trustworthy list. Overall, Benson aims to equip viewers with strategies to become 'unignorable' in their marketing efforts.

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