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E-Cigarettes Detailed Trend GraphsMost Recent Estimates (2020) Dollars spent (in millions) Total Marketing Expenditures 719.9

Tobacco products are one of the most heavily marketed consumer products in the U.S. In 2021, the latest year for which information is available, the five largest cigarette manufacturers spent a total of $8.06 billionor close to $23 million dollars a dayto promote and advertise their products.

Members of the Tobacco Control Working Group of the World Federation of Public Health Associations (WFPHA) reviewed the literature and conducted research into key tactics used by the tobacco industry, producing written reports on seven of these: 1) Tobacco advertising, promotion and sponsorship, 2) Front groups, 3)

Most major social media platforms like Facebook, Twitter, YouTube, Reddit, and TikTok have had policies banning the explicit advertising of tobacco products and services on their platforms for years, with slight variations in language to include newer tobacco or nicotine products like e-cigarettes or heated tobacco.

Targeting Youth Thats why tobacco companies develop products and use tactics to attract children. Research shows that candy-colored packaging and fruit-flavored products overwhelmingly appeal to youth. Teens who try flavored tobacco products are 3 times more likely to smoke than those who dont.

1 In many countries, tobacco advertising and promotion at POS is nearly ubiquitous and extends beyond product display to include indoor and outdoor advertisements, branded walls and shelves and other branded store accessories.

1 In many countries, tobacco advertising and promotion at POS is nearly ubiquitous and extends beyond product display to include indoor and outdoor advertisements, branded walls and shelves and other branded store accessories.

Cigarette and smokeless tobacco companies spend billions of dollars each year to market their products. In 2019, the largest cigarette and smokeless tobacco companies spent $8.2 billion on advertising and promotional expenses in the United States alone.

Tobacco companies have targeted kids and teens for decades spending millions of dollars in marketing techniques. Schemes such as marketing candy, celebrity endorsement and misleading health claims have contributed to tobacco youth addiction.

In many markets, policies prohibiting tobacco advertising via traditional media such as radio and television and on billboards have led the tobacco industry to focus on the point-of- sale (POS) as a critical channel to advertise and promote their tobacco products.