23FormBuilder vs. Instapage: choose the right tool to elevate your website creation experience
Transitioning from 23FormBuilder to Instapage allows you to deliver ad-to-page experiences to visitors. With an intuitive drag-and-drop builder, experimentation, optimization, reporting, and growth tools — you have everything you need to create ad-relevant landing pages that convert.

See how Instapage stacks up against the competition
Feature | Instapage | Other builders |
A/B Testing | ||
Drag-and-Drop Tools | ||
No Coding | ||
AI Content | ||
AdMap® | ||
Instablocks | ||
Real-time collaboration | ||
Domains | Unlimited | Limited |
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrations







Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrationsLeading the way in building high-performing landing pages
Get started with Instapage in a few steps
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landing Page Showdown: Instapage vs. 23FormBuilder
When it comes to creating effective landing pages, the choices can be overwhelming. Two promising options are Instapage and 23FormBuilder, each bringing unique features to the table. This article will help you navigate through the strengths and weaknesses of both platforms, providing insights to make an informed decision in the realm of digital marketing. Understanding functionalities, performance metrics, customer support, and pricing is essential for marketers looking to maximize their efforts while minimizing costs. By diving deep into each platform, we will uncover which one truly stands out in delivering relevant landing page experiences that drive conversions and foster brand trust.
Introducing the Contenders: Instapage and 23FormBuilder
Instapage and 23FormBuilder cater to different segments of the landing page market. 23FormBuilder is known for its straightforward form-building capabilities, making it a solid choice for users seeking a simple interface to capture leads. On the other hand, Instapage prides itself on its extensive customization options and robust analytics tools that cater to marketers aiming for higher conversion rates. With a focus on providing personalized user experiences, Instapage allows marketers to create landing pages that resonate with specific target audiences, further enhancing customer loyalty. Thus, while 23FormBuilder is great for quick forms, Instapage opens up a world of possibilities for those looking to optimize their marketing funnels.
Round 1 – User-Friendly Experience
23FormBuilder: User Interface Breakdown
Navigating 23FormBuilder is as easy as pie. The platform boasts a straightforward setup, allowing users to jump right in without encountering a steep learning curve. Upon logging in, users are greeted with a clean and intuitive dashboard where they can easily create forms and manage submissions. The drag-and-drop builder simplifies the process of form creation, enabling even novice users to design forms effortlessly. Additionally, 23FormBuilder provides various templates that cater to multiple industries, further enhancing the user experience. Despite its simplicity, some might find the lack of advanced features limiting as their needs evolve, but for basic landing page requirements, it shines brightly.
Instapage: Customization Built for All
In contrast, Instapage offers a rich customization experience tailored to marketers' needs. With a focus on flexibility, users can effortlessly design landing pages that align with specific branding requirements. Its intuitive drag-and-drop functionality empowers users without a technical background to create stunning pages complete with images, videos, and various content elements. Furthermore, Instapage includes a wide array of pre-built templates for countless niches, allowing marketers to save time without compromising on aesthetics. Advanced features, such as A/B testing and personalization tech, enable marketers to refine their approach continuously. Users can expect a more tailored experience when using Instapage, supporting their optimization endeavors and improving conversion outcomes.
Round 3 – Performance Insights and Speed
When it comes to performance, both platforms have distinct advantages. Users of 23FormBuilder enjoy quick loading times and a seamless submission process, which is vital for conversion rates. Since its primary focus is form creation, the optimization for speed becomes a non-issue. However, as users shift their focus toward comprehensive landing page experiences, they may find performance lacking in areas like testing and personalization. This is where Instapage takes the lead. Its advanced functionalities on customization can drive deeper engagement, directly correlated to higher conversion rates. Furthermore, Instapage offers comprehensive analytics tools, allowing marketers to track behavioral data and audience interactions in real-time, empowering them to make data-driven decisions.
Integrations and Compatibility
- Instapage allows seamless integration with popular tools like Google Analytics, HubSpot, and Salesforce.
- 23FormBuilder offers integrations primarily with CRM solutions and basic marketing applications.
- Instapage's compatibility with a broader array of digital marketing platforms enhances its usability.
- 23FormBuilder is simpler but may require additional work to connect to advanced tools.
Analytics and Optimization Features
Analytics are another key area of differentiation. Instapage provides marketers with in-depth insights into campaign performance through its intuitive dashboard. With tools for tracking conversion rates, click paths, and visitor behavior, users can harness data to refine campaigns actively. The ability to create personalized user experiences based on these metrics empowers marketers to boost customer engagement significantly. On the other hand, 23FormBuilder provides basic analytics, focusing primarily on form submissions, but lacks the robust features necessary for advanced track and measure operations.
In the digital world, every millisecond counts. Instapage prioritizes performance by ensuring that landing pages load efficiently, helping maintain user engagement and minimizing bounce rates. This focus on speed is crucial since a fast-loading landing page can make or break a conversion opportunity. In contrast, while 23FormBuilder has respectable loading times, it may not offer the same optimizations available in more specialized platforms like Instapage.
Round 4 – Customer Support and Community Engagement
Support Systems Comparison
When it comes to customer support, both platforms aim to assist users effectively, but their methodologies differ. 23FormBuilder offers standard support options, including email and a help center featuring guides and articles. However, users seeking immediate assistance may find response times lacking. Conversely, Instapage shines with dedicated support through chat, email, and extensive resources, including live webinars and community forums, ensuring users receive timely help. This proactive approach to customer service strengthens brand loyalty and enhances the overall user experience.
Community and Learning Resources
Engagement with community resources can significantly impact the user experience, and here, Instapage wins again. With a thriving user community, users have access to tutorial videos, forums for peer interaction, and live training sessions that keep them updated on the latest features. 23FormBuilder also has community resources but lacks the vibrancy and frequency of content found with Instapage. For users looking to continuously improve their marketing tactics, having a bustling community like Instapage’s can be a game changer.
Round 5 – Pricing and Package Offerings
Let’s delve into the pricing structures of both platforms. 23FormBuilder offers straightforward pricing with a free tier for basic forms and reasonable monthly plans catering to various user needs. While pricing seems budget-friendly, users might find limitations on customization and features as they venture into higher tiers. Instapage, although potentially pricier upfront, offers advanced features and a robust support system that can lead to higher conversion rates. Their pricing model reflects the comprehensive tools provided, promising marketers measurable returns on their investment.
Beyond the basic price tag lies the crucial comparison of value for money. Instapage's advanced features, ability to conduct A/B tests, and exceptional user support create a compelling case for its higher cost. For marketers striving for better performance, the investment in Instapage can yield substantial benefits, while 23FormBuilder may require users to compromise on features as they grow. Assessing specific needs against pricing structures ensures informed choices.
The Final Word: Which Platform Wins?
In summary, both Instapage and 23FormBuilder offer distinct value propositions depending on user needs. Instapage excels in offering customization, advanced analytics, and overall performance, making it a preferred choice for marketers aiming for higher conversions and improved user experiences. Conversely, 23FormBuilder presents a user-friendly solution for straightforward form needs, but it may not accommodate advanced marketing requirements well. The optimal choice boils down to specific business objectives.
As you consider the best option for your organization, remember the distinct advantages Instapage provides. Its ability to reduce costs through high-conversion practices and deliver relevant landing page experiences can significantly enhance your marketing efforts. Although both platforms cater to unique requirements, Instapage’s features position it as a strong contender for marketers serious about growth. Dive into the experience with Instapage today, and see firsthand how it can align with your marketing goals.
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