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From Top of the Funnel to Purchase: The Landing Page Comparison Guide

Last updated on December 6, 2016 by Brandon Weaver in Conversion Rate Optimization, Landing Page Examples

Your low conversion rate might not have anything to do with the design of your landing page. Instead, it could be that you’re using the wrong type of page at the wrong time. The buyer’s journey is long and complex, and each one of your leads and prospects is different. One might know nothing aboutRead More >

Why a Pinterest Landing Page May Be Ideal for Your Brand

Last updated on December 2, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Until now Facebook, Twitter, and Instagram have been most business owners’ first choice in social media marketing platforms. It may be time to change this mindset, though, as Pinterest is becoming many brands’ new best business marketing friend. Aside from being a favorite pastime for the 100 million Pinterest users, it’s also perfect for businessesRead More >

What Makes a Great YouTube Landing Page?

Last updated on November 14, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you really understand just how much? Here are a few stats to illustrate: In 2015, average Americans spent more time watching video than they did working. More video content is uploaded in 30 days to the internet than allRead More >

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

Last updated on November 10, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Founded in 2006, Marketo and its powerful marketing automation software began helping marketers all over the world effectively engage customers and prospects. Today, ten years later, the company has helped countless name brands find success with its software. Some of these brands include Canon, Hyundai, Microsoft, Sherwin-Williams, Nokia, and Panasonic. One of the things MarketoRead More >

12 Education Landing Pages That Drive Maximum Enrollment

Last updated on November 9, 2016 by Fahad Muhammad in Conversion Rate Optimization, Landing Page Examples

No one fancies the middleman — they decrease transparency and act as a barrier between the buyer and the seller. This is why people have been looking to cut out the middleman as far back as the 1970’s. The internet has made the middleman obsolete, by putting the seller within a click’s reach of theRead More >

6 Optimizely Landing Pages to Model Your Next Page After

Last updated on November 4, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

When you navigate to a website, (through an organic listing, a PPC ad, or even from a shared link on social media) if you don’t see what you’re looking for on the first page, you’re likely just to click out and abandon the page. Optimizely is an experience optimization platform that provides website and mobileRead More >

20 Ebook Landing Page Examples Used by Today’s Best Brands

Last updated on November 7, 2016 by Ted Vrountas in Landing Page Examples

It’s one of the biggest mysteries of content marketing: What do I offer my fans, and when do I offer it? While we can’t give you an exact answer (it depends on your business), we can reveal part of it. There’s one specific resource, which when offered at the top of your marketing funnel, canRead More >

How MailChimp Uses Landing Pages to Grow Their Business

Last updated on October 20, 2016 by Ted Vrountas in Landing Page Examples

If you’re a marketer or a business owner, you’re likely familiar with the winking, cap-wearing monkey named Freddie: Freddie is the mascot of powerhouse email marketing software, MailChimp, whose creators founded the company as a side project in 2001. Fifteen years later, they’re the go-to email marketing software for 12 million people around the world,Read More >

How Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

Last updated on October 11, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

In just three short years, things have changed in the legal industry — a lot. And those changes impact how your law firm finds new clients. As recently as 2013, 34% of those in need of an attorney relied on a recommendation from a friend to find one. In 2016, 3 out of 4 consumersRead More >

20 Email Landing Page Examples That Convince Users to Act

Last updated on October 31, 2016 by Ted Vrountas in Landing Page Examples

What if you had access to a marketing channel that generated $38 in ROI for every $1 spent? Sounds too good to be true, right? Well it’s not, and you do. For ten years in a row, marketers report that email has produced a higher return on investment than any other channel. Today, influencers likeRead More >

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