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Conversion Optimization

Cognitive Biases in Marketing: What You Don’t Know Can Cost You …

It’s hard to believe, but it’s true: Your brain is working against you. As it turns out, some thought processes …

Lead Generation

Why Programmatic Advertising May Be the Future of Media Buying

Have you ever sent someone a fax from the beach? “You will,” claimed a 1993 ad campaign from AT&T. It was …

Conversion Optimization

User-Generated Content: Why It’s Effective and How to Use It in Your …

Want people to pay more for your product? New research shows you should promote it with user-generated content. According …

Conversion Optimization

The Best Content Examples for Every Stage: Interest, Consideration, Purchase …

Chances are we’ll never meet you, speak to you, or even know what you look like. Still, you’ll make a buying …

Conversion Optimization

Behind the Landing Page: User Experience Principles That Boost Conversions

Yesterday a marketing campaign almost broke my mouse. How? By frustrating me to the point I nearly hurled it across the …

Conversion Optimization

How Landing Pages Are Powering Hillary Clinton’s Onward Together Movement

In a way, most marketing campaigns have it easy: Their goal is to compel people to click. “Buy,” …

A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination …

Conversion Optimization

The New LinkedIn Matched Audiences: What You Need to Know

For advertisers on the world’s premier business to business social network, campaign ROI potential just grew …

Marketing Agency Tips

Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a contract. But once that …

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in …