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The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

How to Use Bid Adjustments with Demographics and Affinity Audiences


PWA vs. AMP: Which is Better & How are They Different from Each Other?

About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its …


How to Overcome the 7 Most Common Advertising Pain Points

When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain …

Google Ads

Parallel Tracking: What is it & Why Google Ads is Making it Required

According to Google, even a one-second increase in page load time can decrease conversions by 20%. To better help …


30 Skyscraper Ad Examples to Help Guide Your Next Design

It’s the tall, slim gateway to your landing page. And if you design it right, you may get your prospects to click …


17 of the Best Creative Advertising Ideas from Around the World

Today, we’re bombarded by so many unremarkable ads that we forget just how creative advertisers can be. In defense of …

Lead Generation

Email Lead Generation: 9 Tactics for More Successful Campaigns

As as an email marketer, you’re a part of what many businesses consider their most profitable channel. You’re …

Conversion Optimization

5 Email Marketing Optimizations That Have Nothing to Do with Subject Lines

You know the power of email, and that’s what makes it so tough. If it’s the channel that’s been shown to …

Instapage Updates

16 of the Best Ways to Use Global Blocks to Update Your Pages

Fast can always be faster. That’s the idea that spurred Global Blocks, a new addition to the Instapage platform, …

Facebook Advertising

The End of Facebook Partner Categories: What You Can Do Next

It’s bad news if you’re an advertiser on Facebook. In a recent blog post, the social network announced it would …

Conversion Optimization

Coming July 2018: Google Chrome’s “Not Secure” Label, Are You Prepared?

Earning conversions, generating leads, winning customers — they’re all dependant upon one thing: trust. Without …

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