Microsites and Landing Pages: When to Be Simple, When to Be Complex
If you’ve spent any time at all on the Internet around the holidays, chances are you’ve already stumbled upon…
Why Brand Consistency Starts and Ends With Custom Domain Names
A lot of the world’s biggest publishing platforms, like WordPress, Blogger, Tumblr, and LiveJournal, allow people to…
It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions
Your CTA button ultimately helps determine the fate of your landing page. That’s because visitors who don’t click, don’t…
5 Rules That Will Increase Your Landing Page Video Viewership
Here’s a fascinating stat for you: By 2017, video will account for 69% of all consumer Internet traffic. Translation: a…
Web Forms: What’s the Ideal Placement on Your Landing Pages?
Creating an optimized landing page is no piece of cake. It’s not as simple as using default form fields and slapping the…
2 Event Landing Pages with the Power to Pack the House
When you perform a quick Google image search for “event landing page examples,” you’ll see there are a wide variety of…
No Wifi Landing Page? You’re Not Reaching 450M People
After reading a Huffington Post Tech claim that 75% of people say one week without wifi would leave them grumpier than one…
Customer Lifetime Value: 10 Ways to Earn, Then Keep It
If you ask any business what their primary focus is, they’ll almost always tell you “to generate more customers” or “to…