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Everything You Need to Know Before Using a Landing Page Heat Map
A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…

Latest Instapage Product Updates: Heatmaps, Audit Log & Pricing
Instapage Updates

Latest Instapage Product Updates: Heatmaps, Audit Log & Pricing

Over the last year, we have focused almost exclusively on product updates for upgrading our platform by offering…

9 IBM Examples: How to Optimize for Advertising Conversions
Landing Page Examples

9 IBM Examples: How to Optimize for Advertising Conversions

Could you imagine using IBM’s predictive analysis to fill out your NCAA tournament bracket ten years ago? The IBM…

Answer Customer Questions in Real-Time: Live Chat Integrations are Here
Instapage Updates

Answer Customer Questions in Real-Time: Live Chat Integrations are Here

The importance of connecting with customers when and where they are is a fundamental part of doing business. Today…

8 Techniques to Increase Purchases on Your Sales Landing Pages
Conversion Optimization

8 Techniques to Increase Purchases on Your Sales Landing Pages

No matter the industry, niche, audience, or offer, every marketer’s most coveted conversion is the sale. All of those…

7 Costly Mistakes to Avoid When Purchasing Software
Marketing Agency Tips

7 Costly Mistakes to Avoid When Purchasing Software

It’s easy to make a purchasing blunder when you’re a kid in a dangerously expensive candy store. Today,…

Attention Professional Bloggers: The ConvertKit Integration Is Here!
Instapage Updates

Attention Professional Bloggers: The ConvertKit Integration Is Here!

A blogger’s revenue depends on three things: engaging content; promoting that content, and growing subscriber lists.…

Multi-Channel Marketing: How to Create an Effective Strategy
Lead Generation

Multi-Channel Marketing: How to Create an Effective Strategy

From 2010 to 2014, the average number of channels used before conversion rose from 1.25 to 3.25. Shoppers aren’t only…

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