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17 AI Content Generators Every Marketer Needs to Know About
AI Marketing

17 AI Content Generators Every Marketer Needs to Know About

Every year, we see the same old story unfold—email marketing is dead, B2B…

Fahad Muhammad by Fahad Muhammad
What is AI Marketing?
AI Marketing

What is AI Marketing?

AI marketing is all the rage right now. Everywhere you turn, you’ll find a…

Fahad Muhammad by Fahad Muhammad
How to Use AI to Create Outstanding Pages
AI Marketing

How to Use AI to Create Outstanding Pages

Over the last few years, artificial intelligence and machine learning have…

Michael Egan by Michael Egan
What Is Growth Marketing and How Do You Use It for Your Brand?
Conversion Optimization

What Is Growth Marketing and How Do You Use It for Your Brand?

Why You Should Read This Guide Find out what growth marketing is and how it differs…

Fahad Muhammad by Fahad Muhammad
Advertising Conversion: Everything You Need to Know
Advertising

Advertising Conversion: Everything You Need to Know

As an advertiser, you know “conversions” have become a bit of a…

Fahad Muhammad by Fahad Muhammad
5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
Conversion Optimization

5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)

As an advertiser, you want to achieve growth while spending your advertising…

Fahad Muhammad by Fahad Muhammad

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6 Reliable Ways to Increase Ecommerce Conversion Rates
Conversion Optimization

6 Reliable Ways to Increase Ecommerce Conversion Rates

The COVID-19 pandemic brought a cascade of rapid, large-scale changes—including mask mandates, business closures, and…

Kate by Kate
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Introducing Two New Features to Make Your Work Easier
Conversion Optimization

Introducing Two New Features to Make Your Work Easier

Today, we’re rolling out two new features to help you work more efficiently: Workspace Scripts and Bulk Leads…

Sarah by Sarah
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Why You Need a Privacy Policy on Your Landing Page
Conversion Optimization

Why You Need a Privacy Policy on Your Landing Page

Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…

Fahad by Fahad
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Will the iOS 15 Update Hurt My Advertising Business?
Advertising

Will the iOS 15 Update Hurt My Advertising Business?

In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…

Michael by Michael
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How to Reduce Customer Churn on Your Ecommerce Landing Page
Conversion Optimization

How to Reduce Customer Churn on Your Ecommerce Landing Page

The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…

Julia by Julia
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How to Combine SEO and PPC Efforts Effectively
Conversion Optimization

How to Combine SEO and PPC Efforts Effectively

Many digital marketers think of search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns as polar-opposite…

Diana by Diana
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ROAS vs. ROI: Which Metric Should You Use?
Conversion Optimization

ROAS vs. ROI: Which Metric Should You Use?

Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…

Hunter by Hunter
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4 Most Common Types of Ad Conversions & When to Use Them
Conversion Optimization

4 Most Common Types of Ad Conversions & When to Use Them

In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…

Hunter by Hunter
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