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Paid Search Ads 101: Everything You Should Know
Advertising

Paid Search Ads 101: Everything You Should Know

Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…

Defining Behavioral Segmentation with 7 Examples
Marketing Personalization

Defining Behavioral Segmentation with 7 Examples

Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…

How Financial Service Providers Use Landing Pages
Landing pages

How Financial Service Providers Use Landing Pages

By 2023, digital advertising spend in the financial industry is expected to reach $30.75 billion, this also includes…

Why Digital Marketers Need Collaboration
Instapage Updates

Why Digital Marketers Need Collaboration

Marketing teams thrive on collaboration. And when you’re building personalized landing pages for specific audiences,…

Build Better Campaigns With Conversion Storytelling
Conversion Optimization

Build Better Campaigns With Conversion Storytelling

Conversion storytelling is the practice of personalization to build strong bonds between brands and customers. It’s a…

Introducing Instapage 3.5
Instapage Updates

Introducing Instapage 3.5

We’ve introduced new improvements that make it easier to build landing pages on Instapage. Together, these…

29 Banner Ads & Full Critiques to Help Optimize Your Ads
Advertising

29 Banner Ads & Full Critiques to Help Optimize Your Ads

One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…

25 Best Landing Page Examples From Top Brands for Inspiration
Landing pages

25 Best Landing Page Examples From Top Brands for Inspiration

When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve…

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