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7 Welcome Email Examples for Your Next Campaign
Conversion Optimization

7 Welcome Email Examples for Your Next Campaign

Welcome emails are a lot like online dating—your subscribers signed up for your list because they were attracted to…

How to Create the Perfect Omnichannel Marketing Strategy
Conversion Optimization

How to Create the Perfect Omnichannel Marketing Strategy

More and more companies are guiding their prospects through the customer journey with an omnichannel marketing strategy.…

What is a Good ROAS?
Conversion Optimization

What is a Good ROAS?

In today’s advertising climate, monitoring ROAS is arguably more important than ever. According to recent statistics,…

The Best Digital Advertising Platforms
Advertising

The Best Digital Advertising Platforms

We surveyed 1,440 marketers to discover what’s trending in digital advertising. During the survey, we asked marketers…

8 Key Elements of Highly Effective B2B Email Marketing Campaigns
Conversion Optimization

8 Key Elements of Highly Effective B2B Email Marketing Campaigns

With over 81% of B2B marketers admitting that email newsletters are their most used form of content marketing, it’s…

How to Use the 7 Principles of Influence for More Conversions
Conversion Optimization

How to Use the 7 Principles of Influence for More Conversions

One book forever changed advertising. Dr. Robert Cialdini’s seminal Influence: The Psychology of Persuasion is a…

How To Use Content Marketing With Landing Pages
Conversion Optimization

How To Use Content Marketing With Landing Pages

Content is King – I’ve said it, millions others have said the same. And while content’s royal status may…

Increase Your Digital Advertising ROAS with AdMap®
Conversion Optimization

Increase Your Digital Advertising ROAS with AdMap®

Your relationship with customers begins with an ad that gets their attention; what compels them to act is the experience…

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