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Taking a Look Under the Hood: 31 Popular Marketing Tags That Give You Greater…
Conversion Optimization

Taking a Look Under the Hood: 31 Popular Marketing Tags That Give You Greater…

Picture your post-click landing page as a car. From the outside it looks shiny, it runs smoothly, and it gets you where you…

How to Use Google Fonts in Your Marketing Campaigns
Conversion Optimization

How to Use Google Fonts in Your Marketing Campaigns

As a native New Englander who grew up using sarcasm quite frequently, I got used to hearing the phrase: “It’s…

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic
Google Ads

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since…

The Only Guide to Facebook Canvas Ads You Need, with Examples
Facebook Advertising

The Only Guide to Facebook Canvas Ads You Need, with Examples

While Google tries to lure us from our apps with the AMP project, Facebook is doing everything they can to keep us in them…

30 Squeeze Page Examples to Leverage for More Conversions
Conversion Optimization

30 Squeeze Page Examples to Leverage for More Conversions

When it comes to lead capture forms, a lot of people wonder, “What should I ask of my prospects?” While…

How Shopify Has Used Post-Click Landing Pages to Dominate the Ecommerce Industry
Ecommerce

How Shopify Has Used Post-Click Landing Pages to Dominate the Ecommerce Industry

Trusted by nearly one million businesses worldwide, Shopify is an ecommerce industry giant. Go ahead, type the phrase…

Q&A with Instapage CEO: How to Use Multi-Step Forms to Gain More Customer…
A/B Split Testing

Q&A with Instapage CEO: How to Use Multi-Step Forms to Gain More Customer…

As marketers, you know that webinars are an indispensable tool to generate leads, increase user engagement, and brand…

12 Ways You Can Turn Your Blog Into a Lead Generation Machine
Lead Generation

12 Ways You Can Turn Your Blog Into a Lead Generation Machine

Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change…

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