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What the Difference between Retargeting & Prospecting?
Google Ads

What the Difference between Retargeting & Prospecting?

Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel?…

7 Examples of How Successful Real Estate Marketers Use Landing Pages
Landing pages

7 Examples of How Successful Real Estate Marketers Use Landing Pages

Today, as a real estate professional, if you want to reach potential homebuyers you have to start online. A recent report…

How Much Should You Care About Google Ads Quality Score?
Google Ads

How Much Should You Care About Google Ads Quality Score?

For years, people have debated the importance of Google Ads Quality Score. Some, like Larry Kim, see Quality Score as one…

3 New Features: Design Better Landing Pages Faster
Instapage Updates

3 New Features: Design Better Landing Pages Faster

At Instapage we hold ourselves to the highest standards: yours. That’s why we do what we do and why you’ve come…

9 A/B Testing Mistakes You Need to Stop Making
A/B Split Testing

9 A/B Testing Mistakes You Need to Stop Making

Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to…

10 Ways Agencies Are Getting Clients to Pay Their Bills on Time
Conversion Optimization

10 Ways Agencies Are Getting Clients to Pay Their Bills on Time

“They’ve owed us $150,000 since last year,” an account manager told me one morning over coffee. He was…

Put Your Best Text Forward with Expanded Text Ads
Google Ads

Put Your Best Text Forward with Expanded Text Ads

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian…

What Goes Into a Successful Medical Landing Page to Generate Conversions?
Conversion Optimization

What Goes Into a Successful Medical Landing Page to Generate Conversions?

Up until a couple of years ago, word of mouth was considered a pretty good advertising technique — especially in the…

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