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Promoted Tweets: Are They Right for Your Brand?
Conversion Optimization

Promoted Tweets: Are They Right for Your Brand?

With over 300 million active users, Twitter can be a great advertising tool for brands. In addition to the standard…

How Closed Captioning Facebook Videos Can Improve Viewership
A/B Split Testing

How Closed Captioning Facebook Videos Can Improve Viewership

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…

What Is Outbound Lead Generation and Why It Can Be Good for Your Brand
Lead Generation

What Is Outbound Lead Generation and Why It Can Be Good for Your Brand

Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll…

8 Places to Include Your Landing Page Link on Your Website
Conversion Optimization

8 Places to Include Your Landing Page Link on Your Website

Have you ever found yourself wondering what is more effective: creating a landing page to promote your offer, or doing all…

The Next Generation of Facebook Video Ads Goes Live
Facebook Advertising

The Next Generation of Facebook Video Ads Goes Live

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two…

5 Common Threats to Your A/B Test’s Validity
A/B Split Testing

5 Common Threats to Your A/B Test’s Validity

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…

Making the Case for Best of Breed Software Over All-In-One
Instapage Updates

Making the Case for Best of Breed Software Over All-In-One

Success doesn’t come to you, you go get it. Powerful words, right? The kind of statement you’d find on a…

What Makes a Great YouTube Landing Page?
Conversion Optimization

What Makes a Great YouTube Landing Page?

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you…

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