20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion

Last updated on by in Conversion Optimization, Landing Page Examples


Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic. Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram.

Generic Instagram landing page forms

Instagram offers on-site forms through its parent company, Facebook. These can work in a pinch as they automatically create a landing page that uses the ad image and headline. This helps with message match and quickly deploying your campaigns, but it leaves quite a bit to be desired regarding advertising personalization and speaking to visitors as individuals.

Here’s an ad from Fuel Cycle, followed by their generic click-through page and form:

This picture shows how Fuel Cycle advertises a free white paper on Instagram by overlaying the title on the ad.

This picture shows marketers how Fuel Cycle uses a basic Instagram landing page template to promote their free white paper.

Instead, building your own personalized landing pages will go a long way toward improving your conversion rate and reaching the goals you set. Instagram ads may tease your offer, but your landing page seals the conversion. Let’s see how these 20 brands do at accomplishing that.

(You’ll notice below we’ve displayed the ad before the landing page to show you the full sequence an Instagram user would experience.)

Keep in mind, for shorter Instagram landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each landing page to see some of the points we discuss. Also, some of the brands listed below may be A/B testing their page with an alternate version than the one displayed below.

1. Wall Street Journal

This picture shows marketers how the Wall Street Journal advertises newspaper subscriptions on Instagram.

This picture shows marketers how the Wall Street Journal uses an Instagram landing page to promote newspaper subscriptions.

What this landing page does well:

What could be changed and A/B tested:

2. Lending Club

This picture shows marketers how Lending Club advertises their lending program on Instagram.

This picture shows marketers how Lending Club uses an Instagram landing page to promote their personal loans service.

What this landing page does well:

What could be changed and A/B tested:

3. Syracuse University

This picture shows marketers how Syracuse University advertises their online MBA program on Instagram.

This picture shows marketers how Syracuse University uses an Instagram landing page to promote their online MBA program.

What this landing page does well:

What could be changed and A/B tested:

4. Acquisio

This picture shows marketers how Acquisio advertises webinars on Instagram.

This picture shows marketers how Acquisio uses an Instagram landing page to promote their digital marketing webinar.

What this landing page does well:

What could be changed and A/B tested:

5. Autopilot

This picture shows marketers how Autopilot advertises their free marketing report on Instagram.

This picture shows marketers how Autopilot uses an Instagram landing page to promote their free marketing report.

What this landing page does well:

What could be changed and A/B tested:

6. Influitive

Influitive is running an A/B test on the ads themselves, which we at Instapage highly encourage. Since Instagram only allows advertisers to use pre-made calls-to-action that they provide, Influitive is testing whether adding a CTA that looks like a button will have an impact on ad clicks. While the color makes the image pop and attracts eyes to the CTA, it would be interesting to see whether that is enough to offset the frustration of not being able to click it.

This picture shows marketers how Influitive A/B tests their Instagram ads when promoting their content marketing ebook.

This picture shows marketers how Influitive uses an Instagram landing page to promote their content marketing ebook.

What this landing page does well:

What could be changed and A/B tested:

7. Washington State University

This picture shows marketers how Washington State University advertises their online MBA program on Instagram.

This picture shows marketers how Washington State University uses an Instagram landing page to promote their online MBA program.

What this landing page does well:

What could be changed and A/B tested:

8. WordStream

This picture shows marketers how WordStream advertises their PPC checklist on Instagram.

This picture shows marketers how WordStream uses an Instagram landing page to promotes its PPC checklist.

What this landing page does well:

What could be changed and A/B tested:

9. Wealth Dynamics

This picture shows marketers how Wealth Dynamics advertises their ebook on Instagram.

This picture shows marketers how Wealth Dynamics uses an Instagram landing page to promote its free ebook.

What this landing page does well:

What could be changed and A/B tested:

10. Flywheel

This picture shows marketers how Flywheel advertises their WordPress ebook.

This picture shows marketers how Flywheel uses an Instagram landing page to promote their free WordPress ebook.

What this landing page does well:

What could be changed and A/B tested:

11. Grow

This picture shows marketers how Grow advertises their product demo on Instagram.

This picture shows marketers how Grow uses an Instagram landing page to promote their free software demo.

What this landing page does well:

What could be changed and A/B tested:

12. True Dental Discounts

This picture shows marketers how True Dental Discounts advertises their discounted plans on Instagram.

This picture shows marketers how True Dental Discounts uses an Instagram landing page to promote their discounted dental procedures.

What this landing page does well:

What could be changed and A/B tested:

13. Bentley University

This picture shows marketers how Bentley University advertises their ebook on Instagram.

This picture shows marketers how Bentley University uses an Instagram landing page to promote their ebook on MBA skills to succeed in the workplace.

What this landing page does well:

What could be changed and A/B tested:

14. OptiMonk

This picture shows marketers how OptiMonk advertises their free ebook on Instagram.

This picture shows marketers how OptiMonk uses an Instagram landing page to promote their free ebook.

What this landing page does well:

What could be changed and A/B tested:

15. Sovrn

This picture shows marketers how Sovrn advertises their free guide to header bidding on Instagram.

This picture shows marketers how Sovrn uses an Instagram landing page to promote their Header Bidding ebook.

What this landing page does well:

What could be changed and A/B tested:

16. Southern Methodist University

This picture shows marketers how Southern Methodist University advertises their Master of Science degree on Instagram.

This picture shows marketers how Southern Methodist University uses an Instagram landing page to promote their Master of Science program.

What this landing page does well:

What could be changed and A/B tested:

17. Future of Stocks

This picture shows marketers how the Future of Stocks advertises their free ebook on Instagram.

This picture shows marketers how the Future of Stocks uses an Instagram landing page to promote their free ebook.

What this landing page does well:

What could be changed and A/B tested:

18. FXCM

This picture shows marketers how FXCM advertises their Forex Trading guide on Instagram.

This picture shows marketers how FXCM uses an Instagram landing page to promote their free Forex Trading guide.

What this landing page does well:

What could be changed and A/B tested:

19. WebinarNinja

This picture shows marketers how WebinarNinja advertises their free video course on Instagram.

This picture shows marketers how WebinarNinja uses an Instagram landing page to promote their free video course.

What this landing page does well:

What could be changed and A/B tested:

20. 3P Creative

This picture shows marketers how 3P Creative advertises their on-demand webinars on Instagram.

This picture shows marketers how 3P Creative uses an Instagram landing page to promote their free on-demand webinars.

What this landing page does well:

What could be changed and A/B tested:

How will you design your Instagram landing page?

Now that you’ve seen how these 20 brands are building Instagram landing pages to engage top of the funnel visitors with a great first brand impression, go out and try for yourself. How can you find new audiences for your company with Instagram?

What will your first campaign be? Build your own 100% customizable Instagram landing pages that introduce your brand, and let us know how they perform in the comments.

Show Me The Top 10 Landing Page Styles