Lessons from Landing Pages that Convert
Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…
What is a Micro-Audience?
Did you know 77% of marketing ROI comes from segmented, targeted, and triggered campaigns? Audience segmentation helps your…
6 Simple Landing Page Edits that Skyrocket Your Conversions
It happens to the best of us. You’ve spent hours putting together a landing page, fretting over headlines, CTA…
5 Best Practices to Write Click-Worthy Facebook Ad Copy
Wondering if businesses are still investing in Facebook ads after the Apple iOS 14.5 update? Well, yes they are. In 2021…
4 Facebook Ad Tips that Will Work Conversion Wonders in 2022
Facebook ads are changing. Are you surprised? We certainly aren’t. Facebook advertising and change are pretty much…
Are Your Facebook Video Ads Underperforming?
Facebook video ads help you increase ad engagement, drive more conversions, and boost brand awareness—when done…
Why You Need a Privacy Policy on Your Landing Page
Landing pages must have a conversion ratio of 1:1. According to best practices, your landing page should only have one…
How to Use Cognitive Biases to Increase Conversions
Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…