Brandon Weaver

Snapchat Ads: The Comprehensive Guide with Ad Specs, Targeting, Examples & More

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

Instapage Updates

The Marketing Team Collaboration Infographic for Marketers Everywhere

It is no secret that work teams are more global than ever. With many stakeholders in multiple time zones, team …

Facebook Advertising

Facebook Stories Ads: The One & Only Guide Digital Marketers Will Ever Need

Facebook Stories Ads were officially launched to global advertisers in September 2018, offering a new way to engage users …

Advertising

LinkedIn Dynamic Ads: Your Comprehensive Resource with Ad Specs, Examples …

For B2B businesses looking to generate new leads, LinkedIn Dynamic Ads may just be one of the best digital advertising …

Facebook Advertising

Everything About Facebook Link Ads: Best Practices, Ad Specs & More

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 …

Advertising

The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized landing …

Advertising

Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins. …

Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s …

Facebook Advertising

Facebook Instant Experience Ads: The New and Improved Canvas Ads

Facebook’s Canvas ads are now Instant Experience ads. The full-screen ad format, out since 2016, leverages the high …

AMP

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …

Google Ads

What is the New Google Optimization Score & How Does it Work?

For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of …

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