Brandon Weaver

The 7 Types of Automated Bidding Strategies & When to Use Each One

Increase Engagement and Get More Leads with Multistep Forms

Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs

Advertising

The 7 Types of Automated Bidding Strategies & When to Use Each One

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems …

Advertising

Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs

The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead …

Marketing Agency Tips

For Agencies: How to Craft Your Elevator Pitch to Sign New Clients

For digital marketing and advertising agencies, the most essential tool for converting strangers into clients isn’t a …

Advertising

YouTube Bumper Ads: 6 Seconds to Maximize Reach & Brand Awareness

Released in 2016, YouTube’s bumper ads have given advertisers a creative way to increase brand awareness and reach. …

Google Ads

Universal App Campaigns: What are They, Best Practices & Setup

Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise …

Lead Generation

The 16 Best Ways You Should Be Repurposing Your Content

Repurposing content is one of those strategies that every content marketer knows they should be doing. The idea of …

Google Ads

Make Your Paid Ads Perform Their Best with Google Responsive Search Ads

Google’s responsive search ads received a makeover that could revolutionize the platform’s A/B testing and …

Advertising

Mid Roll Ads: What are They & How Can You Use Them Most Effectively?

While watching videos on YouTube or Facebook, you likely came across mid roll ads at one point or another. Maybe you were …

Advertising

The Post-Click Optimization Infographic for All Digital Marketers

It is an unfortunate reality that digital marketers don’t optimize the post-click stage in their online campaigns. If …

Marketing Agency Tips

For Agencies: How to Offer New Marketing Services Once You’re Established

Should you add more marketing services to your suite of services or focus on your core resources and skills? Many agency …

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