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Website Homepage Design vs. Landing Page Design: What’s the Difference?

Last updated on February 19, 2017 by Brandon Weaver in Conversion Rate Optimization

If you’re old enough to remember when a gallon of gas cost a dollar and Forrest Gump won an Oscar, you’ll probably recognize these: The homepage of the mid-90’s was a total nightmare by today’s design standards, but during the web’s infancy, it was all we knew. Bright turquoise hyperlinks floating in outer space seemedRead More >

Directional Cues: Design Tips That Get Visitors to Take Action

Last updated on February 16, 2017 by Brandon Weaver in Conversion Rate Optimization

You just finished designing your next landing page. You crafted a killer headline and subheadline, written ultra persuasive copy, perfected your form, created the best CTA ever, and your page hierarchy is spot on. Every element is in the best place to convince visitors to convert. So your landing page is ready to publish, right?Read More >

What to Include on the Perfect Landing Page

Last updated on February 13, 2017 by Brandon Weaver in Conversion Rate Optimization

Building a landing page for perfectionists is annoying, isn’t it? “Pick a new featured image,” they say. “That testimonial doesn’t have a last name,” they complain. The list of seemingly pointless requests for changes feels endless. The only thing is, those requests probably aren’t as meaningless as you think. Even the subtlest things, like theRead More >

The Future of Work Is Here, and It’s More Collaborative Than Ever

Last updated on February 8, 2017 by Brandon Weaver in Marketing Agency Tips

Grazing the California sky at a height of over 360 feet, coastal Redwoods stand taller than any other living thing on the planet. Now imagine for a moment how deep the roots of such monstrosities extend into the ground. Probably 200? 300? Maybe 400 feet? Try closer to 60 or 70 inches. It’s true, theRead More >

Introducing the Industry’s First & Only Collaboration Solution

Last updated on February 11, 2017 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

All marketing teams and agencies — whether they’re working in the same office, with freelancers, or remotely — endure the same fragmented, slow, inefficient waste of their time and money, which we’ve dubbed: “The Design Review Drag” (DRD). It doesn’t matter if you’re using Slack, Google Docs, or the best project management tools — DRDRead More >

The 8 Most Important Elements of a Landing Page Framework

Last updated on February 2, 2017 by Brandon Weaver in Conversion Rate Optimization

Landing pages are becoming more commonly used in digital marketing for the simple reason that they establish a great first impression with prospects and have the best chance at turning prospects into leads, and eventually converting those leads into lifelong customers. But that first impression stage only holds true when landing pages are fully optimized,Read More >

Just Released: The Advertising Personalization Classification System

Last updated on February 2, 2017 by Brandon Weaver in Advertising Personalization

You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant we wake up until we go to bed, it’s a constant barrage of appeals for our attention. Be it TV commercials, to cereal boxes and toothpaste labels, to radio ads during our commute, the billboards we pass,Read More >

Real Data: 4 Costly Things Instapage Users Forget to Do When Publishing

Last updated on February 7, 2017 by Brandon Weaver in Instapage Updates

Earlier this week, we divulged exactly what Instapage pro users (consultants and small businesses) and premium users (agencies and marketing teams) are doing to generate more conversions when they hit the “publish” button. From data collected by the Instapage team, you found out that… 33% of Pro and Premium users publish their page to aRead More >

Inside the Numbers: What We Learned from the Best Marketers Using Instapage

Last updated on February 7, 2017 by Brandon Weaver in Instapage Updates

Today we’re going to do something we’ve never done before. We’re going to give you a peek behind the curtain at what some of the best marketers on the planet are doing to generate more landing page conversions. We’re not talking about things like writing benefit-oriented headlines or including eye-catching hero shots. We’re talking aboutRead More >

The Instapage Platform Now Integrates with Marketo!

Last updated on January 23, 2017 by Brandon Weaver in Instapage Updates

The Instapage mission has always been to create the most powerful landing page platform so that you can lower the cost of customer acquisition. A big part of how we go about doing this relies on your input and feedback. Without it, we’re not really able to fulfill our mission. To provide you with theRead More >

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