Brandon Weaver

The Instapage Platform Now Integrates with Marketo!

Last updated on January 12, 2017 by Brandon Weaver in Instapage Updates

The Instapage mission has always been to create the most powerful landing page platform so that you can lower the cost of customer acquisition. A big part of how we go about doing this relies on your input and feedback. Without it, we’re not really able to fulfill our mission. To provide you with theRead More >

What is a Good Conversion Rate and 5 Ways You Can Get There

Last updated on January 3, 2017 by Brandon Weaver in A/B Split Testing, Conversion Rate Optimization

The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately, you’re not going to like it. Ready? A higher one. A good conversion rate is one that’s higher than it is now. So why are you searching for an actual number? If you want to compare yourself to everybodyRead More >

3 New Instagram Story Tools That Will Make You a Better Marketer

Last updated on December 30, 2016 by Brandon Weaver in Conversion Rate Optimization

Instagram recently rolled out some major updates that have the potential to change the way you market your business on the platform. Unveiled were new creative tools you can use to engage followers, an easier way to collaborate with other users, and even a feature that will help select brands to monetize their posts. AllRead More >

20 White Paper Landing Page Examples Critiqued

Last updated on December 30, 2016 by Brandon Weaver in Landing Page Examples

When you think effective written marketing content, what comes to mind? Blog posts? Articles? E-newsletters? According to the B2B respondents of Content Marketing Institute’s 2016 State Of Content Marketing Report, there’s a type of written content that’s more effective than all those. White papers. What type of marketing content is more effective than blogging, e-newsletters,Read More >

Just Released: SSL Certificates Now Available on Premium Plan

Last updated on December 22, 2016 by Brandon Weaver in Instapage Updates

Here at Instapage we’re always thinking about new and better ways you can optimize your marketing campaigns with high-converting landing pages. When we’re in conversation with others; we talk a lot about the importance of a well-crafted headline that demonstrates your unique value proposition (UVP), the necessity for easy-to-read copy, the inclusion of a heroRead More >

How Autopilot Used Instapage to Grow Conversions by 254%

Last updated on December 19, 2016 by Brandon Weaver in Instapage Updates

When it comes to landing pages, many software options have a “builder” or a “tool” to create landing pages. Many of these companies offer something in addition to landing page creation, so they’re more of an all-in-one package instead of best-in-breed. But only one solution is fully customizable, designer-friendly, and the best at optimizing paidRead More >

From Top of the Funnel to Purchase: The Landing Page Comparison Guide

Last updated on December 20, 2016 by Brandon Weaver in Conversion Rate Optimization, Landing Page Examples

Your low conversion rate might not have anything to do with the design of your landing page. Instead, it could be that you’re using the wrong type of page at the wrong time. The buyer’s journey is long and complex, and each one of your leads and prospects is different. One might know nothing aboutRead More >

Landing Page Differences: Paid Search vs. Marketing Automation

Last updated on December 21, 2016 by Brandon Weaver in Conversion Rate Optimization

You know that when it comes to converting prospects into leads and customers online, no web page does it better than a landing page. But there are so many… Squeeze pages, splash pages, sales pages, video landing pages, click-through pages… the list is even bigger than you think. So which one should you use forRead More >

New Features: Advanced Subaccount Permissions and Privacy [VIDEOS]

Last updated on December 14, 2016 by Brandon Weaver in Instapage Updates, Marketing Agency Tips

Who doesn’t love full customization and designer-friendly features? And, who wouldn’t want more control over their team’s — and client’s — landing pages? And is there anything better than greater control of subaccount permissions and privacy to better manage a team’s workflows? Answers (in order): No one, no one, and nope. How do we know?Read More >

15 Ways HubSpot Uses Landing Pages to Generate Leads and Drive Sales

Last updated on October 31, 2016 by Brandon Weaver in Landing Page Examples

HubSpot. You’ve heard the name, read their blog, downloaded an ebook; you may have even attended their annual conference. HubSpot delivers a lot of content but, when you search HubSpot, you will notice that they don’t identify themselves as a content creation company. Instead, they bill themselves as an inbound marketing software company. Which is,Read More >

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