Brandon Weaver

How Donation Landing Pages Were Used in the 2018 Midterm Elections

Facebook Slideshow Ads: How They Work, Best Practices & Ad Specs

23 of the Most Popular SaaS Vendors Leading the Market Today

Advertising

The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized landing …

Marketing Agency Tips

For Agencies: 3 Cross-Selling Tips & 5 Methods You Can Use Today

Finding new clients and increasing revenue as an agency will always be a challenge. With over 13,000 agencies in the U.S. …

Marketing Agency Tips

The Pros & Cons, Plus When to Hire Freelancers vs. Full-Time Employees

Deciding whether to hire freelancers or subcontractors versus full-time staff can be a difficult decision, especially when …

Advertising

Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins. …

Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s …

Marketing Agency Tips

10+ Ways Agencies Can Upsell Their Customers to Grow Revenue

Upselling customers occurs in almost every industry, whether it’s offering an extended warranty on a new Mac, …

Facebook Advertising

Facebook Instant Experience Ads: The New and Improved Canvas Ads

Facebook’s Canvas ads are now Instant Experience ads. The full-screen ad format, out since 2016, leverages the high …

A/B Split Testing

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …

Google Ads

What is the New Google Optimization Score & How Does it Work?

For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of …

Advertising

The 7 Types of Automated Bidding Strategies & When to Use Each One

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems …

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