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What is a Splash Page?

What is a Splash Page?

Splash pages allow you to converse with your visitors before the conversion happens — learn how to get that…

What is a Squeeze Page?

What is a Squeeze Page?

Learn how to create effective squeeze pages that don’t make your visitors cringe Get in on the art of…

Landing page design best practices

Landing page design best practices

The guide begins discussing the importance landing pages have in marketing campaigns. The chapter goes into detail about…

How to Optimize Your Product Landing Page for Every Customer
Landing pages

How to Optimize Your Product Landing Page for Every Customer

For DTC brands, product landing pages are where the conversion happens. Your product landing page aims to persuade visitors…

6 Simple Landing Page Edits that Skyrocket Your Conversions
Landing pages

6 Simple Landing Page Edits that Skyrocket Your Conversions

It happens to the best of us. You’ve spent hours putting together a landing page, fretting over headlines, CTA…

Why You Need a Privacy Policy on Your Landing Page
Landing pages

Why You Need a Privacy Policy on Your Landing Page

Landing pages must have a conversion ratio of 1:1. According to best practices, your landing page should only have one…

How to Reduce Customer Churn on Your Ecommerce Landing Page
Landing pages

How to Reduce Customer Churn on Your Ecommerce Landing Page

The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…

What Is a Good Conversion Rate?
Landing pages

What Is a Good Conversion Rate?

Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…

What Is a Good Bounce Rate for a Landing Page?
Landing pages

What Is a Good Bounce Rate for a Landing Page?

Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…

How To Design a Landing Page That Converts
Landing pages

How To Design a Landing Page That Converts

Nobody purposely creates an uninspiring landing page. Unfortunately, it happens quite often. As a result, average…

Landing Page Patterns: How People Consume Web Content
Landing pages

Landing Page Patterns: How People Consume Web Content

No matter how well you design your landing page, it’s unlikely visitors will see every element of it. What’s…

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