Google Ads - Instapage Blog

The Do's and Don'ts of Nurturing Leads Every Digital Marketer Should Know

For Agencies: 3 Cross-Selling Tips & 5 Methods You Can Use Today

Every Facebook Ad Format Complete with Ad Specs, Placements & More

Advertising

Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins. …

Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s …

Advertising

Everything to Know About Text Ads: Ad Specs, Best Practices, Examples & …

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of …

Google Ads

How to Use Bid Adjustments with Demographics and Affinity Audiences

Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a …

Google Ads

16 Conversion Metrics Every Digital Marketer Should Be Tracking

As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing …

A/B Split Testing

How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …

Advertising

Using Custom Intent Audiences for YouTube and Display [Data]

There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads …

Google Ads

What is the New Google Optimization Score & How Does it Work?

For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of …

Google Ads

Comparing Facebook Ads vs. Google Ads: Which Platform is Best?

For business owners, it’s a common question: When it comes to Facebook ads vs. Google ads, where is your budget …

Google Ads

What is Google Ads?

Did you just finish creating a landing page for your agency’s newest promotion or perhaps you’re putting final …

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