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Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…
Google Ads

Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

Passive vs Active Advertising: Which One Is Right for Your Brand
Advertising

Passive vs Active Advertising: Which One Is Right for Your Brand

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…

Banner Ad Tracking: What It Is & How to Do It Accurately
Advertising

Banner Ad Tracking: What It Is & How to Do It Accurately

It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…

Ad Tracking: The 3 Main Types & How to Do It Effectively
Advertising

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…

Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Advertising

Reviewing the Types of Advertising Funnel Models & What Ad Channels…

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…

Search Ads vs Display Ads: Breaking Down the Differences & When to Use…
Advertising

Search Ads vs Display Ads: Breaking Down the Differences & When to Use…

It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns.…

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…
Advertising

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…

You’ve narrowed your keywords, written compelling ad text, and created a great landing page. But when you check your…

The Main Difference Between Keywords & Search Terms & How to Use…
Advertising

The Main Difference Between Keywords & Search Terms & How to Use…

One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of…

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