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The 9 Most Important Things You Need to Know About Google Gallery Ads
Google Ads

The 9 Most Important Things You Need to Know About Google Gallery Ads

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…

Google Ads’ Conversion Action Sets: The Newest Update You Need to…
Google Ads

Google Ads’ Conversion Action Sets: The Newest Update You Need to…

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…

What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…
Advertising

What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…

Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…

How Do Your Metrics Compare to These Google Ads Mobile Benchmarks? (Industry…
Google Ads

How Do Your Metrics Compare to These Google Ads Mobile Benchmarks? (Industry…

It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…

Google Discovery Ads: The Digital Advertiser’s Guide to Generating…
Google Ads

Google Discovery Ads: The Digital Advertiser’s Guide to Generating…

Google has been structuring many of its new ad products and features around the discovery theme this year. Brad Bender,…

The 2019 Google Ads Industry Benchmarks Your Digital Advertising Team Must See…
Google Ads

The 2019 Google Ads Industry Benchmarks Your Digital Advertising Team Must See…

Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital…

The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…
Google Ads

The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…

As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…

The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…
Google Ads

The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…

As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…

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