Google Ads - Instapage Blog

Snapchat Ads: The Comprehensive Guide with Ad Specs, Targeting, Examples & More

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

Google Ads

Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019

When you’re an agency that manages clients’ digital advertising campaigns, you have a lot of responsibility …


The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized landing …


Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins. …

Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s …


Everything to Know About Text Ads: Ad Specs, Best Practices, Examples & …

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of …

Google Ads

How to Use Bid Adjustments with Demographics and Affinity Audiences

Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a …

Google Ads

16 Conversion Metrics Every Digital Marketer Should Be Tracking

As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing …


How to Test AMP Pages with Google’s Cookie-Based Splits

Google recently released a new feature to test AMP pages, allowing you to conduct cookie-based A/B testing: As many digital …


Using Custom Intent Audiences for YouTube and Display [Data]

There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads …

Google Ads

What is the New Google Optimization Score & How Does it Work?

For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of …

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