Google Ads - Instapage Blog

What are the Pros & Cons of Long-Term Contracts and When Should Agencies Use Them?

4 Upsell Landing Page Examples That Show Advertisers How to Generate More Revenue

Everything You Should Know About Google Ads Removing the Average Position Metric

Google Ads

Everything You Should Know About Google Ads Removing the Average Position Metric

Forget everything you know about the Google Ads average position metric because the search engine is scrapping the metric. …

Advertising

13 Interactive Ad Examples That Show Marketers How to Maximize Engagement with …

People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid …

Google Ads

Closed Loop Q&A: Personalization, Machine Learning & How to Maximize …

You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers …

Advertising

Everything You Should Know About Product Listing Ads to Maximize Revenue This …

An online merchant’s success hinges on their ability to attract new customers to their digital storefront. To do …

Google Ads

Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019

When you’re an agency that manages clients’ digital advertising campaigns, you have a lot of responsibility …

Advertising

The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized landing …

Advertising

Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins. …

Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s …

Advertising

Everything to Know About Text Ads: Ad Specs, Best Practices, Examples & …

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of …

Google Ads

How to Use Bid Adjustments with Demographics and Affinity Audiences

Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a …

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