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Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Advertising

Reviewing the Types of Advertising Funnel Models & What Ad Channels…

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…

Search Ads vs Display Ads: Breaking Down the Differences & When to Use…
Advertising

Search Ads vs Display Ads: Breaking Down the Differences & When to Use…

It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns.…

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…
Advertising

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…

You’ve narrowed your keywords, written compelling ad text, and created a great landing page. But when you check your…

The Main Difference Between Keywords & Search Terms & How to Use…
Advertising

The Main Difference Between Keywords & Search Terms & How to Use…

One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of…

How Your Team Can Save Money on Advertising Campaigns with Instapage During an…
Advertising

How Your Team Can Save Money on Advertising Campaigns with Instapage During an…

There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or…

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…
Advertising

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…

The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in…
Google Ads

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in…

Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email…

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…
Google Ads

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…

Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…

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