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The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…
Advertising

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…

The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in…
Google Ads

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in…

Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email…

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…
Google Ads

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…

Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues
Google Ads

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks.…

13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error
Advertising

13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error

Have you ever launched a Google Ads PPC campaign only to find out shortly after it was rejected? Having your Google ads…

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC…
Advertising

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC…

When people search for a specific company online, that company’s ad often shows up in the search results, right above…

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid…
Advertising

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid…

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can…

Everything You Need to Know About Google Lead Form Extensions & Why…
Advertising

Everything You Need to Know About Google Lead Form Extensions & Why…

Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the…

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