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What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Advertising

What Is Search Ads 360 & Why Should Advertisers Use the Platform?

Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s…

Google Ads Update: The New Conversions by Time Metric Provides More Accurate…
Advertising

Google Ads Update: The New Conversions by Time Metric Provides More Accurate…

Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the…

The Complete Guide to Lightbox Ads:  4 Reasons to Use Them, Bidding, Ad Specs…
Google Ads

The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…

In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
Advertising

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads

On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Advertising

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions

Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…

Advertising Conversion: Everything You Need to Know
Advertising

Advertising Conversion: Everything You Need to Know

If you’re an advertiser, you hear it every day: “more conversions,” “increase conversion…

The 9 Most Important Things You Need to Know About Google Gallery Ads
Google Ads

The 9 Most Important Things You Need to Know About Google Gallery Ads

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…

Google Ads’ Conversion Action Sets: The Newest Update You Need to…
Google Ads

Google Ads’ Conversion Action Sets: The Newest Update You Need to…

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…

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