9 Security Landing Pages to Help Make Your Page More Trustworthy

9 Security Landing Pages to Help Make Your Page More Trustworthy

Last updated on by Stephanie Mialki in Landing Page Examples

As a company offering security services, prospects need to know they can trust what you have to offer. Their first impression of your company can ultimately win (or lose) you a sale. That is where a landing page comes into play.

And regardless of the offer, it only makes sense that your landing pages be as secure as the services you offer. Each page should include a variety of trust signals, so people are convinced their information will be kept safe. These trust signals can be a combination of any of the following: customer testimonials, brand logos, industry awards, secure payment logos, etc.

Before we review the security landing pages below, let’s start with a fundamental reminder.

What is a landing page?

A landing page is a standalone web page that uses persuasive elements — such as compelling headlines, engaging media, valuable social proof, contrasting CTA buttons, etc. — to convince visitors to take action on a specific offer. That action could be signing up for an account or free trial, request a free quote, register for a webinar, schedule a demo, and more.

9 Security landing page examples

(For shorter pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, keep in mind that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. Oracle

As part of its suite of services, Oracle offers cloud security, and promotes it with this Google ad. First the ad, then its respective landing page:

security landing pages Google ad

security landing pages Oracle

What the page does well:

What could be A/B tested:

2. McAfee

McAfee is one of the industry leaders in antivirus software and internet security. To highlight their Total Protection™ package, they too use Google Ads. First is the ad with “Award-Winning” in the headline to convince prospects their software is highly-respected:

security landing pages McAfee ad

Then the sales landing page:

security landing pages McAfee

What the page does well:

What could be A/B tested:

3. ADT

security landing pages ADT

What the page does well:

What could be A/B tested:

4. Kaspersky

Kaspersky’s landing page campaign features a click-through sales page with several elements to persuade visitors to click through t — a sale price, color contrasting CTA buttons, bulleted copy, a chart to demonstrate how Kaspersky compares to other Internet security solutions, and more:

security landing pages Kaspersky

The trust signals, through, are found primarily on the payments page:

security landing pages Kaspersky sales

What the page does well:

What could be A/B tested:

5. Forcepoint

Forcepoint uses this report landing page to encourage people to register for their free Cloud Threat Assessment Report. Unfortunately, the page is lacking trust elements:

security landing pages Forcepoint

What the page does well:

What could be A/B tested:

6. Dell

security landing pages Dell

What the page does well:

What could be A/B tested:

7. FireEye

FireEye created this security landing page to generate downloads of their Security Predictions for 2018 paper:

security landing pages FireEye

What the page does well:

What could be A/B tested:

8. Infoblox

security landing pages Infoblox

What the page does well:

What could be A/B tested:

9. BetterCloud

security landing pages BetterCloud

What the page does well:

What could be A/B tested:

How will you design your page?

High-converting landing pages must instill trust in visitors for them to feel safe in redeeming your offer. Without key components like HTTPS, customer testimonials, privacy policy, and industry awards, your conversion rate likely won’t be as high as you like. Building personalized, post-click experiences is your best chance to earn a high conversion rate.

No matter the offer, establish a great lead gen engine by building 100% customizable landing pages with Instapage. Our designer-friendly builder, team collaboration, A/B testing, and Instablocks™ will have you creating high-converting landing pages in just minutes.

landing page examples
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