Creating a landing page is challenging. You need to establish ad-to-page relevance, your offer needs to be relevant for…
Yes, this is another post about AI. But, we’re not going to go into the whole debate on whether or not the AI…
A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does…
Most brands’ first advertising step is to try their luck with Google search ads. And this is with good reason, Google…
If there’s one word that would describe a good landing page experience, it would be sticky. You want the messaging on…
Business 101 dictates: you need to win more customers to generate more revenue. What this strategy doesn’t account…
Every interaction with users before you land in their inbox happens in your space. The ad they saw, the landing page they…
How can you tell if your landing page and website content are getting good engagement? By using heat maps. You are probably…
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