One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see…
For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of…
Consumers don’t trust marketing and advertising anymore. Even digital advertising suffers, as global click-through…
If you keep up with our blog, you already know that two companies control a majority of the digital ad landscape —…
Imagine if computers didn’t exist and all we had were typewriters. Or if mobile technology stopped at the flip phone…
Selecting marketing vendors is an essential part of the overall marketing campaign strategy because few companies have the…
Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems…
Not every offer you have is top of funnel or one that can be redeemed with just name and/or email. The majority of offers…
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