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Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices
Advertising

Your Guide to Post-Roll Ads: What Are They, Ad Specs & Best Practices

Post-roll ads are a video ad type that often goes overlooked when compared to their overlay, pre-, and mid-roll cousins.…

What Are Facebook Collection Ads? Best Practices & Examples
Facebook Advertising

What Are Facebook Collection Ads? Best Practices & Examples

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally,…

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?
Google Ads

Goal-Optimized Shopping Campaigns: What Are They & How Do They Work?

For online retailers with thousands of products, creating and managing Google ads is a time-consuming process. That’s…

10+ Ways Agencies Can Upsell Their Customers to Grow Revenue
Marketing Agency Tips

10+ Ways Agencies Can Upsell Their Customers to Grow Revenue

Upselling customers occurs in almost every industry, whether it’s offering an extended warranty on a new Mac,…

The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Advertising

The Only Text Ads Guide You Need Featuring Ad Specs & Examples

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]
Advertising

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make…

How to Use Bid Adjustments with Demographics and Affinity Audiences
Google Ads

How to Use Bid Adjustments with Demographics and Affinity Audiences

Earlier in 2018, Google announced a new responsive ad format that gives advertisers an extra headline. But it was a…

16 Conversion Metrics Every Digital Marketer Should Be Tracking
Google Ads

16 Conversion Metrics Every Digital Marketer Should Be Tracking

As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing…

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