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Advertising Evolution: How Personalization Has Improved over Time
Advertising

Advertising Evolution: How Personalization Has Improved over Time

The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to…

Facebook Slideshow Ads: How They Work & Best Practices
Facebook Advertising

Facebook Slideshow Ads: How They Work & Best Practices

Facebook video ads were exceptionally popular in 2018 with more than two-thirds of US marketers running video ads. The ad…

23 of the Most Popular SaaS Vendors Leading the Market Today
Advertising

23 of the Most Popular SaaS Vendors Leading the Market Today

Today, a whopping 6,000+ marketing technology vendors pack the industry to its brim. And as the marketing technology…

The Digital Marketer’s Complete Guide to Google Seller Ratings
Advertising

The Digital Marketer’s Complete Guide to Google Seller Ratings

Even after creating compelling ad copy, deciding on a bidding strategy, and connecting your ad to an optimized post-click…

The Do’s and Don’ts of Nurturing Leads Every Digital Marketer…
Lead Generation

The Do’s and Don’ts of Nurturing Leads Every Digital Marketer…

True or false: Lead nurturing is a small part of your marketing strategy. False: It’s nearly the entire thing.…

Every Facebook Ad Format Complete with Ad Specs, Placements & More
Facebook Advertising

Every Facebook Ad Format Complete with Ad Specs, Placements & More

Despite recent negative PR, Facebook is still the social network every brand has a place on. For B2C retailers to B2B…

3 Election Landing Pages Show How to Increase Engagement
Landing Page Examples

3 Election Landing Pages Show How to Increase Engagement

Most Tuesdays are ordinary. November 6, 2018 was not an ordinary Tuesday — it was midterm election day. Many…

The Pros & Cons, Plus When to Hire Freelancers vs. Full-Time Employees
Marketing Agency Tips

The Pros & Cons, Plus When to Hire Freelancers vs. Full-Time Employees

Deciding whether to hire freelancers or subcontractors versus full-time staff can be a difficult decision, especially when…

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