The term “personalization” may be a buzzword to most digital marketers and advertisers, but it’s more…
Getting impressions and winning clicks on Google Ads continues to be a pain point for digital advertisers to generate…
Widely circulated research rate shows that search ads only convert at a 3.75% rate, which means about 96% of ads…
Native ads are advertiser’s new star student. They’re engaging, nondisruptive, and don’t blend into the…
True to form, this year has been busy for the Instapage team. Highlighted by Personalization, responsive page experiences,…
Online forms are a great way to generate leads, but the form fields users see on the page are not the only valuable…
Bringing new clients on board for an agency is never easy, but how long should it take to sign them? Not only does securing…
When your Facebook campaign isn’t performing to standards, it’s easy to look at metrics like CPC, reach, and…
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