Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…
As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…
Advertising campaigns are just one of the many duties local business owners are faced with everyday, which is why Facebook…
Outside of radio shows and podcasts, the ads we consume are highly visual. For you, as an advertiser, it’s a…
Automated technologies are steadily taking over advertising. It is predicted by the year 2023 80% of the advertising…
As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…
Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the…
Today, advertisers are blessed with more information than ever. They have more sophisticated tools, more complex…
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