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Why Dynamic Text Replacement Is Not True Post-Click Personalization
Marketing Agency Tips

Why Dynamic Text Replacement Is Not True Post-Click Personalization

Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…

The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…
Google Ads

The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion…

As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96%…

Facebook Local Awareness Ads 101: How to Improve Your Reach & Get More…
Facebook Advertising

Facebook Local Awareness Ads 101: How to Improve Your Reach & Get More…

Advertising campaigns are just one of the many duties local business owners are faced with everyday, which is why Facebook…

The Best Visual Advertising Techniques You Will Find in the Pre &…
Advertising

The Best Visual Advertising Techniques You Will Find in the Pre &…

Outside of radio shows and podcasts, the ads we consume are highly visual. For you, as an advertiser, it’s a…

The Biggest Advertising Automation Trends Every Digital Marketer Must Pay…
Advertising

The Biggest Advertising Automation Trends Every Digital Marketer Must Pay…

Automated technologies are steadily taking over advertising. It is predicted by the year 2023 80% of the advertising…

The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…
Google Ads

The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…

As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…

What Is Real-Time Bidding (RTB) & Should Your Team Rely on It for the…
Advertising

What Is Real-Time Bidding (RTB) & Should Your Team Rely on It for the…

Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the…

See What Your Advertising Campaigns are Missing with Post-Click Automation…
Advertising

See What Your Advertising Campaigns are Missing with Post-Click Automation…

Today, advertisers are blessed with more information than ever. They have more sophisticated tools, more complex…

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