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The 3 Best Ways to Create a Scalable ABM Strategy to Generate Maximum Results
Conversion Optimization

The 3 Best Ways to Create a Scalable ABM Strategy to Generate Maximum Results

The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new…

Google Ads Mobile Benchmarks: Get the Latest Data Here from 18 Industries
Google Ads

Google Ads Mobile Benchmarks: Get the Latest Data Here from 18 Industries

It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…

Look How Dropbox Uses Segmented Ads & Post-Click Experiences (Examples)
Landing Page Examples

Look How Dropbox Uses Segmented Ads & Post-Click Experiences (Examples)

Advanced targeting technology allows advertisers to serve highly personalized ads to audiences based on demographics,…

7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
Advertising

7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…

If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…

Facebook Advertising Benchmarks for Your Industry
Facebook Advertising

Facebook Advertising Benchmarks for Your Industry

The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s…

The 3 Biggest Problems with Advertising Attribution & How Personalization…
Advertising

The 3 Biggest Problems with Advertising Attribution & How Personalization…

When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll…

8 Reasons Enterprise Companies Need More Than Simple Features
Instapage Updates

8 Reasons Enterprise Companies Need More Than Simple Features

Using the right platform to create enterprise landing pages has a significant impact on your advertising conversions. Most…

Google Ads Industry Benchmarks Data You Must See
Google Ads

Google Ads Industry Benchmarks Data You Must See

BenchmarkBench Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR,…

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