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Unlock More Flexibility & Custom Integrations With the Newly Launched…
Instapage Updates

Unlock More Flexibility & Custom Integrations With the Newly Launched…

Marketing teams and agencies have specialized needs. Whether that’s syncing…

Fahad Muhammad by Fahad Muhammad
6 Ecommerce Landing Page Best Practices to Inspire You
Landing pages

6 Ecommerce Landing Page Best Practices to Inspire You

Your ecommerce website has one job to do: make the sale. But here’s the…

Fahad Muhammad by Fahad Muhammad
70 Personalization Statistics Every Marketer Should Know in 2025
Advertising

70 Personalization Statistics Every Marketer Should Know in 2025

We have moved on from the era of simple personalization to hyperpersonalization.…

Fahad Muhammad by Fahad Muhammad
7 Reasons Why You Should Use Google Ads
Google Ads

7 Reasons Why You Should Use Google Ads

Though Meta and TikTok Ads may have the shiny new object phenomenon going for…

Fahad Muhammad by Fahad Muhammad
How to Use Heatmaps to Improve Campaign Results
Conversion Optimization

How to Use Heatmaps to Improve Campaign Results

With drag-and-drop landing page builders like Instapage, creating a landing page…

Fahad Muhammad by Fahad Muhammad
100-Point Landing Page Audit Checklist for Creating Pages in 2025
Landing pages

100-Point Landing Page Audit Checklist for Creating Pages in 2025

Is your landing page not converting as well as it should be? Is the bounce rate…

Fahad Muhammad by Fahad Muhammad

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4 Best Tips to Personalize Emails Beyond First Name
Conversion Optimization

4 Best Tips to Personalize Emails Beyond First Name

In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character.…

Mayank by Mayank
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Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Marketing Personalization

Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience

Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…

Stephanie by Stephanie
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The 9 Most Important Things You Need to Know About Google Gallery Ads
Google Ads

The 9 Most Important Things You Need to Know About Google Gallery Ads

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…

Fahad by Fahad
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Google Ads’ Conversion Action Sets: The Newest Update You Need to…
Google Ads

Google Ads’ Conversion Action Sets: The Newest Update You Need to…

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…

Instapage by Instapage
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The 5 Team Members Who Must Be On Your Advertising Conversions Team
Advertising

The 5 Team Members Who Must Be On Your Advertising Conversions Team

What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an…

Ted by Ted
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What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…
Advertising

What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…

Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…

Stephanie by Stephanie
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3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
Marketing Personalization

3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…

You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…

Stephanie by Stephanie
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LinkedIn Carousel Ads: What They Are, What to Use Them For, Ad Specs &…
Advertising

LinkedIn Carousel Ads: What They Are, What to Use Them For, Ad Specs &…

Carousel ads allow advertisers to showcase multiple images in a single ad, hence improving the likelihood of a conversion.…

Fahad by Fahad
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