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Unlock More Flexibility & Custom Integrations With the Newly Launched…
Instapage Updates

Unlock More Flexibility & Custom Integrations With the Newly Launched…

Marketing teams and agencies have specialized needs. Whether that’s syncing…

Fahad Muhammad by Fahad Muhammad
6 Ecommerce Landing Page Best Practices to Inspire You
Landing pages

6 Ecommerce Landing Page Best Practices to Inspire You

Your ecommerce website has one job to do: make the sale. But here’s the…

Fahad Muhammad by Fahad Muhammad
70 Personalization Statistics Every Marketer Should Know in 2025
Advertising

70 Personalization Statistics Every Marketer Should Know in 2025

We have moved on from the era of simple personalization to hyperpersonalization.…

Fahad Muhammad by Fahad Muhammad
7 Reasons Why You Should Use Google Ads
Google Ads

7 Reasons Why You Should Use Google Ads

Though Meta and TikTok Ads may have the shiny new object phenomenon going for…

Fahad Muhammad by Fahad Muhammad
How to Use Heatmaps to Improve Campaign Results
Conversion Optimization

How to Use Heatmaps to Improve Campaign Results

With drag-and-drop landing page builders like Instapage, creating a landing page…

Fahad Muhammad by Fahad Muhammad
100-Point Landing Page Audit Checklist for Creating Pages in 2025
Landing pages

100-Point Landing Page Audit Checklist for Creating Pages in 2025

Is your landing page not converting as well as it should be? Is the bounce rate…

Fahad Muhammad by Fahad Muhammad

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The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
Advertising

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…

Ted by Ted
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See How Peloton Uses Segmented Ads & Post-Click Experiences for Their…
Landing Page Examples

See How Peloton Uses Segmented Ads & Post-Click Experiences for Their…

Creating segmented ads and connecting them to personalized post-click landing pages greatly improves your chances to…

Fahad by Fahad
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Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?
Instapage Updates

Two Instapage Pricing Page A/B Tests: What Did We Test & What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then,…

Instapage by Instapage
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Personalization vs Optimization: How They’re Similar, Different &…
Marketing Personalization

Personalization vs Optimization: How They’re Similar, Different &…

Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to…

Fahad by Fahad
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3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…
Marketing Personalization

3 Specific Post-Click Experiences Show How Oracle Segments Ads & Tells…

The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize…

Fahad by Fahad
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Scaling Landing Pages: Why Templates Are Not a Solution
Post-Click Automation

Scaling Landing Pages: Why Templates Are Not a Solution

Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…

Ted by Ted
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Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
Advertising

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads

On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…

Ted by Ted
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The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Advertising

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions

Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…

Stephanie by Stephanie
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