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The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…
Advertising

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…

The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…

5 Ways Beachbody Uses Landing Pages to Increase Enrollment
Landing pages

5 Ways Beachbody Uses Landing Pages to Increase Enrollment

The health and wellness industry continues to rise, according to the Global Wellness Institute, with the industry now worth…

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types…
Advertising

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types…

What are you planning to spend on video ads this year? According to PubMatic’s Global Digital Ad Trends report,…

Everything You Need to Know About LinkedIn Conversation Ads
Advertising

Everything You Need to Know About LinkedIn Conversation Ads

Meeting prospects where they spend their time is just as important as how you engage them. So in response to more than 2.5…

Increasing Mobile Ad Spend Highlights the Need for Personalized Landing Page…
Landing Page Examples

Increasing Mobile Ad Spend Highlights the Need for Personalized Landing Page…

The year was 2015, mobile traffic surpassed desktop for the first time, and since then, mobile internet usage has…

Layouts 4.0: Increase Conversions by Industry and Use Cases
Instapage Updates

Layouts 4.0: Increase Conversions by Industry and Use Cases

Research any software that includes a landing page builder and you will often find that templates come packaged along with…

New Instapage Features for March: Landing Page Search + Experimentation…
Instapage Updates

New Instapage Features for March: Landing Page Search + Experimentation…

In December, we launched our dedicated Experimentation workflow that enabled advertisers and PPC marketers to create,…

Defining Behavioral Advertising: What Is It & What Are the Pros &…
Advertising

Defining Behavioral Advertising: What Is It & What Are the Pros &…

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics,…

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