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The 5 Landing Page Strategies Essential to a Product Launch
Conversion Optimization

The 5 Landing Page Strategies Essential to a Product Launch

A product launch presents opportunities to expand to new audiences, refine messaging, and discover new strategies for…

18 Google Ads Extensions That Will Help You Generate More Sales
Google Ads

18 Google Ads Extensions That Will Help You Generate More Sales

Tell me if this sounds familiar … you log into your Google Ads account every day to review the previous day’s…

How to Build a Strategic Testing Plan For Your Campaigns
Advertising

How to Build a Strategic Testing Plan For Your Campaigns

As tempting as it may be to assume what will play well with audiences, marketers can’t always accurately predict what…

How to Promote Your Landing Pages with Facebook Ads
Landing pages

How to Promote Your Landing Pages with Facebook Ads

When done right, Facebook ads get you much more than page likes. It helps both B2B and B2C businesses use paid ad campaigns…

Pixel Tracking in a Cookieless World
Conversion Optimization

Pixel Tracking in a Cookieless World

In the modern era of digital advertising campaigns, it’s more vital than ever to know how your campaigns are…

Tutorial: How to Use Heatmaps for Conversion Rate Optimization
Conversion Optimization

Tutorial: How to Use Heatmaps for Conversion Rate Optimization

ever guess what visitors are thinking again—heatmaps help you understand their behavior on your landing pages. They…

What Is Growth Marketing and How Do You Use It for Your Brand?
Conversion Optimization

What Is Growth Marketing and How Do You Use It for Your Brand?

Why You Should Read This Guide Find out what growth marketing is and how it differs from growth hacking Explore the…

Tutorial: Setting and Tracking CVR Benchmarks in Growth Marketing
Conversion Optimization

Tutorial: Setting and Tracking CVR Benchmarks in Growth Marketing

Measure the effectiveness of your landing pages with Instapage by setting conversion goals. We provide several conversion…

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