Landing Pages & Advertising Personalization Blog - Page 2 of 75

How to Find Long-Tail Keywords & Use Them for Better CPC & Results

Breaking Down eBay Promoted Listings: How to Get More People to Buy From You

How to Use Consumers' Purchase Intent to Generate Leads & Sales

A/B Split Testing

A Reminder Why Multi-Step Forms Can Increase Conversions (Examples & Data)

All landing page elements give visitors information as soon as they arrive on the page: The headline explains the …

Advertising

Breaking Down Bing Ads vs. Facebook Ads & the Pros & Cons of Each …

Marketers on a budget should consider comparing Bing Ads and Facebook Ads. The search engine and the social media platform …

Marketing Personalization

Hyper-Personalized Marketing: How to Do It Right with 3 Examples to Prove It

An outstanding 98% of marketers agree that personalization helps improve customer relationships, with 74% claiming it has a …

AMP

50+ AMP Analytics Vendors Compatible with the Framework

From a framework that speeds load times of static content to one that can deliver an entire website instantly, AMP has come …

A/B Split Testing

Personalized Experiences vs A/B Testing: Different, But Better Together

At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s …

Facebook Advertising

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What …

If you’re similar to our digital marketing team, you’re either currently running or have run Facebook ads in …

Marketing Agency Tips

3 Ways Agencies Can Avoid Scope Creep & How to Manage it If it Sets In

You think you’re managing your projects efficiently, but scope creep still sets in. What do you do if you’re …

Marketing Personalization

Doing Personalization in Retail Correctly: Best Practices & Examples from …

According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re …

Advertising

5 Reasons Brands Should Consider Ephemeral Content & Best Practices When …

Merriam-Webster defines “ephemeral” as “lasting a very short time.” When we apply this to digital …

Facebook Advertising

Facebook Offer Ads 101: The 3 Ad Types Available, Best Practices, Specs & …

Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users …

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