Landing Pages & Advertising Personalization Blog - Page 2 of 69
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AdWords Advertising

4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a …

Conversion Optimization

The State of Mobile Conversions Report Is Here! How Do You Compare?

Since 2014, a measly 2.35% has been the industry-reported average landing page conversion rate. Some factors could be …

AdWords Advertising

The 10 Most Common AdWords Mistakes Affecting Your Conversion Rates

One of the scariest things in a digital marketer’s world is spending too much on an underperforming campaign. …

Advertising Personalization

New Ebook: Learn How to Maximize Your Google Ad Stack ROI

Consumers are faced with countless decisions on a daily basis. To accommodate the particular needs of any given campaign, …

Conversion Optimization

Convert Prospects to Customers with These User Onboarding Best Practices

It can take a lot of work on content, organic and PPC and promoted social media to get users to signup. So when you start …

Marketing Trends

Why People-Based Marketing Is the Next Must-Have Strategy for Lead Generation

Traditionally, marketing involved one of two approaches. The first was to broadcast your message far and wide so that your …

Marketing Agency Tips

Why All-In-One Marketing Software Isn’t Always Your Best Option

In the world of marketing, one of those critical business decisions is what type of marketing software your large …

AdWords Advertising

What is the Average CTR of AdWords Ads and How You Can Increase Yours

Let’s talk about Google AdWords Click Through Rates. Are they really important? Do they affect your account’s …

Conversion Optimization

How to Write Landing Page Copy That Speaks to Your Audience

Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a …

Advertising Personalization

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities …