Landing Pages & Advertising Personalization Blog - Page 2 of 63

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

How to Use Bid Adjustments with Demographics and Affinity Audiences

What Is Demographic Segmentation & Why Is It Necessary for Marketing Campaigns? [Examples]

Conversion Optimization

How to Create Cornerstone Content & Establish Your Brand as an Expert

When someone asks you to describe yourself, what do you tell them? You probably list some of your inherent, best qualities, …

A/B Split Testing

WordPress Publishing and A/B Testing Now Available with AMP

Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and …

Advertising

What are Interstitial Ads & How Can You Use Them Without Being Penalized?

One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see …

Google Ads

What is the New Google Optimization Score & How Does it Work?

For digital advertisers using Google Ads (formerly AdWords), there is a new feature that will help you get the most out of …

Conversion Optimization

5 Examples How to Use Customer Reviews in Your Marketing Campaigns

Consumers don’t trust marketing and advertising anymore. Even digital advertising suffers, as global click-through …

Conversion Optimization

Marin Software Webinar Recap: Using Your Own Data & Amazon to Reach New …

If you keep up with our blog, you already know that two companies control a majority of the digital ad landscape — …

Instapage Updates

Instablocks:™ The Next Evolution of Landing Pages Speeds Up the Creation …

Imagine if computers didn’t exist and all we had were typewriters. Or if mobile technology stopped at the flip phone …

Google Ads

Comparing Facebook Ads vs. Google Ads: Which Platform is Best?

For business owners, it’s a common question: When it comes to Facebook ads vs. Google ads, where is your budget …

Conversion Optimization

22 of the Best Marketing Vendors Available to Build Your Tech Stack

Selecting marketing vendors is an essential part of the overall marketing campaign strategy because few companies have the …

Advertising

The 7 Types of Automated Bidding Strategies & When to Use Each One

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems …

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