10 Credit Card Landing Page Examples That Show the Importance of Personalization

10 Credit Card Landing Page Examples That Show the Importance of Personalization

Last updated on by Stephanie Mialki in Advertising, Landing Page Examples

Credit cards can be found in about 70% of Americans’ wallets today. Since the U.S. Census Bureau’s population clock reports over 326 million people in the United States, that means about 228 million Americans are credit card holders.

Knowing just how many people possess these valuable pieces of plastic — and being aware of the outstanding number of credit card providers out there — it’s clear that you, as a marketer, must make your credit card offer stand out above all the rest.

The most effective way to do this is to deliver hyper-individualized customer experiences with advertising personalization through techniques like promoting dedicated and targeted credit card landing pages.

What is a landing page?

A landing page is a standalone web page, created with persuasive elements such as a compelling headline, social proof, visual cues, and a contrasting CTA button to convince visitors to convert on a specific offer. Landing page offers can include account signups, live demos, free trials, webinar registrations, ebook downloads, and — as this article will demonstrate — credit card offers.

10 credit card landing page examples

(Keep in mind for shorter landing pages, we’ve shown the entire page, but for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Also note that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. American Express

This American Express display ad was shown on a blog about financial advice:

credit card landing page American Express ad

Upon clicking the ad, prospects are directed to this credit card landing page:

credit card landing page American Express

What the page does well:

What could be changed or A/B tested:

2. Capital One

Searching for “Capital one credit cards” and you’ll likely see this Google ad:

credit card landing page Capital One ad

When prospects click the result headline (or the ad extension “Find the Right Card” subheadline), they’re brought to this Capital One landing page:

credit card landing page Capital One

What the page does well:

What could be changed or A/B tested:

3. Discover

Here’s an email ad that Discover uses to promote their cash back credit cards, and the credit card landing page that it sends prospects to:

credit card landing page Discover ad

credit card landing page Discover

What the page does well:

What could be changed or A/B tested:

4. Chase

This credit card landing page was found after clicking a CTA button at the bottom of a blog post that was promoted on Chase’s Facebook page:

credit card landing page Chase

What the page does well:

What could be changed or A/B tested:

5. United Chase

Chase partnered with United to create this display ad and corresponding landing page:

credit card landing page Chase United ad

credit card landing page Chase United

What the page does well:

What could be changed or A/B tested:

6. Citibank

A Bing search for “Citibank” generated this paid search ad:

credit card landing page Citibank ad

After clicking the “Student Credit Card” extension, users land on the following page:

credit card landing page Citibank

What the page does well:

What could be changed or A/B tested:

7. Credit One

At the bottom of a Credit One blog post, this advertisement and CTA were displayed:

credit card landing page Credit One ad

Here’s the credit card landing page it drives traffic to:

credit card landing page Credit One

What the page does well:

What could be changed or A/B tested:

8. Bank of America

Bank of America created a Facebook post to drive traffic to their cash rewards credit card landing page:

credit card landing page Facebook ad

credit card landing page Bank of America

What the page does well:

What could be changed or A/B tested:

9. Wells Fargo

Here’s another Bing ad that was displayed with a search for “Wells Fargo”:

credit card landing page Wells Fargo ad

When searchers click the “Platinum Visa Card” link, they’re brought to this landing page:

credit card landing page Wells Fargo

What the page does well:

What could be changed or A/B tested:

10. HSBC

Lastly, here’s another Google Ads campaign, this time from HSBC, that directs traffic to a Gold MasterCard credit card offer:

credit card landing page HSBC ad

credit card landing page HSBC

What the page does well:

What could be changed or A/B tested:

Rise above the competition with credit card landing pages

In all areas of the financial industry, advertising personalization is essential. When it comes to credit card offers in particular, credit card landing pages are what makes all the difference. Leveraging these tools allow you to deliver effective, hyper-individualized messages to each of your target customers.

Start building, optimizing, and testing your own credit card landing pages with Instapage today. Our designer-friendly platform allows you to customize and scale your landing page production quickly, enabling you to optimize the post-click experience for all your prospects.

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