7 Constant Contact Landing Pages: Discover Which Elements Drive Action

7 Constant Contact Landing Pages: Discover Which Elements Drive Action

Last updated on by in Landing Page Examples


Founded in 1995, Constant Contact began as “a valuable marketing tool that would help small businesses level the playing field in the battle against big business.” By 2005, the company surpassed 50,000 customers, and just two years later, they had doubled that number, reaching over 100,000 customers.

The company understands that one of the best ways to grow their email lists, nurture leads, and eventually turn those leads into customers is through landing pages. We’ve covered many types of email marketing landing pages before, so now let’s see how Constant Contact uses landing pages in their campaigns.

But first, the basics.

What is a landing page?

A landing page is a standalone web page used to convince visitors to take a specific action (download an ebook, sign up for a trial, register for a webinar, schedule a demo, etc.). To inspire action, landing pages use persuasive elements such as benefit-oriented headlines, hero shots, visual cues, and social proof.

Now let’s examine a variety of Constant Contact landing pages and how they persuade prospects to take action.

(Keep in mind, for shorter pages, we’ve displayed the entire page. However, for longer pages, we only show above the fold, so you may need to click through to the page to see some of the points we discuss. Also keep in mind that some pages may be undergoing A/B testing with an alternate version than we’ve displayed below.)

7 Ways Constant Contact uses landing pages

1. To encourage people to request an event speaker

Constant Contact landing page event speaker

What the page does well:

What could be changed and A/B tested:

2. To offer professional training

Constant Contact landing page professional training

What the page does well:

What could be changed and A/B tested:

3. To persuade prospects to sign up for a free trial

A Bing search for “Constant Contact” displays this paid search ad:
Constant Contact landing page free trial ad
When prospects click the “Try Email Marketing” ad extension, they’re directed to this landing page:
Constant Contact landing page free trial

What the page does well:

What could be changed and A/B tested:

4. To convince prospects to sign up for a paid account

Another Bing search, this time for “Constant Contact email marketing,” produced this paid search ad:
Constant Contact landing page paid search ad
When the “Ready to Buy?” link is clicked, visitors are brought to this Constant Contact landing page where they can sign up for a paid account:
Constant Contact landing page buy now

What the page does well:

What could be changed and A/B tested:

5. To target real estate professionals

This example is a click-through landing page that targets professionals in the real estate industry. Once a visitor clicks either orange CTA button, they are taken to this signup page. Nonetheless, the content on this page is specific to real estate professionals and how Constant Contact’s software can help them generate new clients:
Constant Contact landing page real estate

What the page does well:

What could be changed and A/B tested:

6. To offer their email and social media marketing guide

An exit-induced banner appears when visitors attempt to leave a Constant Contact web page. When prospects click this CTA button, they are directed to the subsequent landing page:
Constant Contact landing page marketing guide CTA
Constant Contact landing page email marketing guide

What the page does well:

What could be changed and A/B tested:

7. To generate downloads of their digital marketing agency guide

Constant Contact landing page marketing agency guide

What the page does well:

What could be changed and A/B tested:

Which Constant Contact landing page inspired you?

There’s no doubt that Constant Contact understands the persuasive power of landing pages in their digital marketing strategy. Each example above highlights a different offer based on the marketing funnel and how they optimize each page for conversions.

What did you learn from their landing pages? What inspired you, and what will you do differently?

Take what you learned and start filling your funnel and growing your own brand awareness by building 100% customizable landing pages with Instapage, the most powerful landing page platform available.

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